AXE BLACK

TitleAXE BLACK
BrandUNILEVER JAPAN
Product / ServiceAXE BLACK
CategoryA03. Fast Moving Consumer Goods
EntrantASATSU-DK Tokyo, JAPAN
Idea Creation ASATSU-DK Tokyo, JAPAN
Media ASATSU-DK Tokyo, JAPAN
PR ASATSU-DK Tokyo, JAPAN
Production ASATSU-DK Tokyo, JAPAN

Credits

Name Company Position
Fumiaki Takeuchi ADK Creative Director
Kensaku Morita ADK Planner
Yasuyuki Hori ADK Planner
Kota Tsukamoto ADK Art Director
Tetsuji Hasegawa ADK Copywriter
Hiroko Uchigaki ADK Account Director
Hiroaki Saito ADK Account Director
Ai Suzuki ADK Account Executive
Shota Shindo ADK Account Executive
Toshihiko Iizuka ADK Account Supervisor
Takumi Shiga Caviar Director
Zumi Z-CUP Director
Yuta Echigo Z-CUP Cameraman
Masanari Oike Z-CUP Lighting
Asuka Horie CINQ-ART Art Director
Takahiro Hashimoto SHIMA Hair & Make up Artist
Toshio Takeda MILD Stylist
Yuki Oikawa CHANNEL 5 Location Coordinate
Masanobu Motokawa RAPALLO Casting
Katsuya Yamada AIIN Music Artist
Satoshi Minakawa AIIN Photographer
Masashi Yamaguchi TOHOKU SHINSHA Producer
Yuki Shimizu TOHOKU SHINSHA Production Manager

Brief Explanation

Many colors fly about the city. The colors symbolize the noise around us that makes us confused of who we really are. A man dressed in BLACK is casually walking through such disturbance, without being stained by any of the colors. The man is pulled away from the party by a strikingly gorgeous woman, and the couple leaves the crowd. STAY UNSTAINED. NEW AXE BLACK. Makes your hair “Fixed without Fixing”