THE UNTOLD SPORTS LESSON

TitleTHE UNTOLD SPORTS LESSON
BrandTENCENT
Product / ServiceNON-PROFIT
CategoryB08. Charities, Public Health & Safety, Public Awareness Messages
Entrant180 CHINA Beijing, CHINA
Idea Creation 180 CHINA Beijing, CHINA

Credits

Name Company Position
Li Changli 180China Creative Director
Cheelip Ong 180China Executive Creative Director
Andiry Tan 180China Senior Art Director
Jasmine Zhang 180China Creative Group Head

Brief Explanation

We did a social experiment video comparing the responses between urban schoolchildren and rural schoolchildren when they come in contact with common sports equipment. Kids from rural and urban might be of the same age but they have a completely different childhood. Rural kids do not know the most common sports equipments like Ping pong and soccer ball. By capturing the contrasting reaction of the rural school kids, we are able to touch the hearts of general public.

Links

Video URL   |   Additional URL   |   Additional URL