Title | THE UNTOLD SPORTS LESSON |
Brand | TENCENT |
Product / Service | NON-PROFIT |
Category | B08. Charities, Public Health & Safety, Public Awareness Messages |
Entrant | 180 CHINA Beijing, CHINA |
Idea Creation | 180 CHINA Beijing, CHINA |
Name | Company | Position |
---|---|---|
Li Changli | 180China | Creative Director |
Cheelip Ong | 180China | Executive Creative Director |
Andiry Tan | 180China | Senior Art Director |
Jasmine Zhang | 180China | Creative Group Head |
We did a social experiment video comparing the responses between urban schoolchildren and rural schoolchildren when they come in contact with common sports equipment. Kids from rural and urban might be of the same age but they have a completely different childhood. Rural kids do not know the most common sports equipments like Ping pong and soccer ball. By capturing the contrasting reaction of the rural school kids, we are able to touch the hearts of general public.
Video URL | Additional URL | Additional URL