MAKE DINNERTIME MATTER
| Title | MAKE DINNERTIME MATTER |
| Brand | MASTERFOODS |
| Product / Service | FOOD |
| Category | B01. Fast Moving Consumer Goods |
| Entrant | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| Idea Creation | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| Media | MEDIACOM Sydney, AUSTRALIA |
| PR | OGILVY PUBLIC RELATIONS AUSTRALIA Sydney, AUSTRALIA |
| Contributing 2 | STARCOM MEDIAVEST GROUP Sydney, AUSTRALIA |
| Production | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Contributing | THE GLUE SOCIETY Sydney, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| Paul Nagy | Clemenger BBDO | Executive Creative Director |
| Luke Hawkins | Clemenger BBDO | Creative Director |
| Ben Smith | Clemenger BBDO | Creative Director |
| Simon Gibson | Clemenger BBDO | Writer |
| Dan White | Clemenger BBDO | Art Director |
| Daniel Mortensen | Clemenger BBDO | Senior Designer |
| Kit Lansdell | Clemenger BBDO | Head of Planning |
| Madeleine Marsh | Clemenger BBDO | Group Account Director |
| George Robertson | Clemenger BBDO | Senior Account Manager |
| Toby Clark | Clemenger BBDO | Planner - Social Specialist |
| Anthony Tiernan | Clemenger BBDO | Senior Sound Engineer |
| Chris Pearce | Clemenger BBDO | Senior Copywriter |
| Sarah Parris | Clemenger BBDO | Art Director |
| Emily Taylor | Clemenger BBDO | Senior Account Director |
| Katrina Maw | Clemenger BBDO | Senior TV Producer |
| Jo Howlett | Clemenger BBDO | Senior TV Producer |
| Toby Royce | Clemenger BBDO | Senior Editor |
| Steve Tindall | Clemenger BBDO | Senior Print Producer |
| Greg Lamb | Clemenger BBDO | Studio Manager |
| Giles Davies | Clemenger BBDO | Senior Retoucher |
Brief Explanation
Real families were invited to casting sessions. We asked parents and children separately, ‘If you could have dinner with anyone, dead or alive, who would you choose?’ The parents told us who their heroes were. And so did the kids. Except the kids’ heroes weren’t famous, they were their mums and dads.