SINGLE BELIEF
| Title | SINGLE BELIEF |
| Brand | PERNOD RICARD TAIWAN |
| Product / Service | THE GLENLIVET |
| Category | C02. Branded Content & Entertainment Film |
| Entrant | DENTSU TAIWAN Taipei, CHINESE TAIPEI |
| Idea Creation | DENTSU TAIWAN Taipei, CHINESE TAIPEI |
| Production | HOMEGREEN FILMS New Taipei city, CHINESE TAIPEI |
Credits
| Name | Company | Position |
|---|---|---|
| ALICE CHOU | Dentsu Taiwan Inc | CHIEF CREATIVE OFFICER |
| Rofina Tsai | Dentsu Taiwan Inc | CREATIVE DIRECTOR |
| SzHui Liu | Dentsu Taiwan Inc | COPYWRITER |
| Moses Tsai | Dentsu Taiwan Inc | Art Director |
| Harper Chunag | Dentsu Taiwan Inc | Copywriter |
| David Ma | Dentsu Taiwan Inc | Group Account Director |
| Rainy Chiang | Dentsu Taiwan Inc | Associate Account Director |
| Elsie Lee | Dentsu Taiwan Inc | Account Manager |
| Kramer Ju | Dentsu Taiwan Inc | Account Executive |
Brief Explanation
Tsai Ming-liang and Lee Kang-sheng are film collaborators with distinctive styles but similar philosophies. Even though their works have for many years garnered considerable attention and controversy, they’ve always believed in their creative vision, refusing to change their minds in response to external noise,and have received numerous major international awards. This time, the two return to the scene of their first film, Ximending. Once again, they are true to their creative vision, employing a brand-new style of performance. Once again, they convey their never-changing belief. They also perfectly embody The Glenlivet’s whiskey-making spirit of “Single Belief”, which has never changed since 1824. We put actor just held on to his position, no matter what happened, he remained standstill, to express their forever unchanged belief in their own concept.