THIS IS FOOTBALL
| Title | THIS IS FOOTBALL |
| Brand | OPTUS |
| Product / Service | ENGLISH PREMIER LEAGUE |
| Category | A08. Media & Publications |
| Entrant | M&C SAATCHI Sydney, AUSTRALIA |
| Idea Creation | M&C SAATCHI Sydney, AUSTRALIA |
| Production | RATTLING STICK London, UNITED KINGDOM |
Credits
| Name | Company | Position |
|---|---|---|
| Andy DiLallo | M&C Saaatchi | Chief Creative Officer |
| Andy Flemming | M&C Saatchi | Group Creative Director |
| Andy Flemming | M&C Saatchi | Group Creative Director |
| Misha McDonald | M&C Saatchi | Creative Director |
| Sharon Edmondston | M&C Saatchi | Creative Director |
| Loren August | M&C Saatchi | Executive Producer |
| Ivan Bird | Rattling Stick | Director |
| Polly Ruskin | Rattling Stick | Production Company Producer |
Brief Explanation
Optus tasked us with launching their new exclusive property. The English Premier League. Lifting the EPL rights from Foxtel was a momentous coup for Optus. From a communications perspective, the challenge was speaking in an authentic voice to die-hard fans and engaging broader sports enthusiasts. Inspiring Australia to fall in love with EPL all over again. Idris Elba’s commanding performance and love of his beloved Arsenal created a unique ‘love letter’ to football, convincing Australian football fans that Optus truly understood the beautiful game.