THE GIFT
| Title | THE GIFT |
| Brand | PRUDENTIAL |
| Product / Service | PRUDENTIAL |
| Category | B06. Financial Products & Services, Commercial Public Services, Business Products & Services |
| Entrant | CJ WORX Bangkok, THAILAND |
| Idea Creation | CJ WORX Bangkok, THAILAND |
| Contributing | SPORE Bangkok, THAILAND |
| Production | SUNETA HOUSE Bangkok, THAILAND |
Credits
| Name | Company | Position |
|---|---|---|
| Saharath Sawadatikom | CJ WORX Co., Ltd. | Chief Creative Officer |
| Saharath Sawadatikom | CJ WORX Co., Ltd. | Chief Creative Officer |
| Thanasorn Jankankit | CJ WORX Co. Ltd | Creative Director |
| Nutcha Mauthorn | CJ WORX Co. Ltd | Project Manager |
| Jaruvat Permpoonrattanakul | CJ WORX Co. Ltd | Account Director |
| Siwaporn Leelawatanasuk | CJ WORX Co. Ltd | Account Manager |
| Chawana Keeratiyutamonkul | CJ WORX Co., Ltd. | General Manager |
| Peera Vorapreechapanich | CJ WORX Co., Ltd. | Copywriter |
| Peera Vorapreechapanich | CJ WORX Co., Ltd. | Copywriter |
| Kulthavach Kultanan | CJ WORX Co., Ltd. | Creative Group Head |
| Kulthavach Kultanan | CJ WORX Co., Ltd. | Creative Group Head |
| Thosaporn Kaewnurachadasorn | CJ WORX Co. Ltd | Account Executive |
| Navinda Kittisubkul | CJ WORX Co. Ltd | Planner |
Brief Explanation
Because all relationships are precious. Prudential, who helps Thai people protecting their relationships across generations, wants to make people realise the importance of taking care of their loved ones. So, Prudential launches "The Way to Protect Relationship", a series of 3 online films about how people protect their relationships using different approaches. One of the three stories,"The Gift", a story about a father sending his love to his daughter through a notebook without a cover. However, it is not just a common notebook, because there is a secret hidden in the missing cover.