"UP."

Title"UP."
BrandAUSTRALIAN DEFENCE FORCE RECRUITING
Product / ServiceAUSTRALIAN AIR FORCE
CategoryA14. Public Sector & Awareness Messages
EntrantHAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA
Idea Creation HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA
Production GOODOIL FILMS Sydney, AUSTRALIA
Contributing Alt.VFX Brisbane, AUSTRALIA
Contributing 2 NYLON STUDIOS Sydney, AUSTRALIA
Contributing 3 AUSTRALIAN DEFENCE FORCE RECRUITING CANBERRA, AUSTRALIA

Credits

Name Company Position
Nicole Hetherington Havas Worldwide Australia Art Director
Stuart Alexander Havas Worldwide Australia Art Director
Simon Fowler Havas Worldwide Australia Copywriter
Dan Smith Havas Worldwide Australia Managing Director
Charlie Read Havas Worldwide Australia Account Director
Belinda Bennett Havas Worldwide Australia Account Manager
Monique Pardavi Havas Worldwide Australia Head of TV
Phil Johnston Havas Worldwide Australia Planning Director
JH Beetge Goodoil Films Director
Sam Long Goodoil Films Executive Producer
Llew Griffiths Goodoil Films Producer
Jeremy Rouse Goodoil Films Director Of Photography
Bernard Garry The Editors Editor
Jed Kurzell Jed Kurzell Composer
Simon Lister Nylon Studios Sound designer
Stuart Turner Havas Worldwide Australia Executive Creative Director
Mark Tallis Havas Worldwide Australia Art Director
Cameron Dowsett Havas Worldwide Australia Copywriter
Daniel Fryer Havas Worldwide Australia Copywriter
Darren Cole Havas Worldwide Australia Head of Design
Seamus Higgins Havas Worldwide Australia Executive Creative Director

Brief Explanation

?This film is centred around the idea of 'Up'—an attitude that drives people to achieve. It tells the stories of personal progression and human achievement in the Royal Australian Air Force, set against the backdrop of incredible aircraft and hardware on the ground, and in the air. Throughout the film we follow the journeys of four characters: o a young boy who dreams of, and then becomes a Pilot o a young woman who grows tired of her corporate career and becomes a Loadmaster o a mother who enjoys the work-life balance offered by her role as an Air Traffic Controller, and o a young doctor who helps the victims of a natural disaster.