HEAVEN ON EARTH TOUR

TitleHEAVEN ON EARTH TOUR
BrandCARREFOUR
Product / ServiceCARREFOUR
CategoryA06. Retail, e-Commerce, Restaurants & Fast Food Chains
EntrantINSPIRE ADVERTISING Taipei, CHINESE TAIPEI
Idea Creation INSPIRE ADVERTISING Taipei, CHINESE TAIPEI
Production FISH FILM PRODUCTIONS Taipei, CHINESE TAIPEI

Credits

Name Company Position
Peggy Hsieh Inspire Advertising Executive Creative Director
Edward Tai Inspire Advertising Account Director
Daphne Yu Inspire Advertising Account Director
Eric Yao Inspire Advertising Creative Director
Hope Tseng Inspire Advertising Associate Creative Director
Lindsey Lin Inspire Advertising Associate Art Director
Titan Liang Inspire Advertising Account Manager
Ivy Pan Inspire Advertising Account Executive
Chien Luo Inspire Advertising Associate Account Director
Jeff Chang Fish Films Director

Brief Explanation

Hungry Ghost Festival is one of the Top 3 important promotion in Taiwan, it is also a bloody battle to all retailers. Carrefour need one impactful idea to stimulate more sales. Taiwanese believed that if the ghosts and spirits are satisfied, they will bless and protect the living, so we proposed: Ghost Month = Lucky Month to twist the mood from fear and respect to give love and warm blessing to the past ghost and spirits.