Title | HEAVEN ON EARTH TOUR |
Brand | CARREFOUR |
Product / Service | CARREFOUR |
Category | A06. Retail, e-Commerce, Restaurants & Fast Food Chains |
Entrant | INSPIRE ADVERTISING Taipei, CHINESE TAIPEI |
Idea Creation | INSPIRE ADVERTISING Taipei, CHINESE TAIPEI |
Production | FISH FILM PRODUCTIONS Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Peggy Hsieh | Inspire Advertising | Executive Creative Director |
Edward Tai | Inspire Advertising | Account Director |
Daphne Yu | Inspire Advertising | Account Director |
Eric Yao | Inspire Advertising | Creative Director |
Hope Tseng | Inspire Advertising | Associate Creative Director |
Lindsey Lin | Inspire Advertising | Associate Art Director |
Titan Liang | Inspire Advertising | Account Manager |
Ivy Pan | Inspire Advertising | Account Executive |
Chien Luo | Inspire Advertising | Associate Account Director |
Jeff Chang | Fish Films | Director |
Hungry Ghost Festival is one of the Top 3 important promotion in Taiwan, it is also a bloody battle to all retailers. Carrefour need one impactful idea to stimulate more sales. Taiwanese believed that if the ghosts and spirits are satisfied, they will bless and protect the living, so we proposed: Ghost Month = Lucky Month to twist the mood from fear and respect to give love and warm blessing to the past ghost and spirits.