Title | THERE'S NO ONE SOMEONE WON'T MISS |
Brand | TRANSPORT ACCIDENT COMMISSION VICTORIA |
Product / Service | TRANSPORT ACCIDENT COMMISSION VICTORIA |
Category | A14. Public Sector & Awareness Messages |
Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Idea Creation | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Production | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
Contributing | TRANSPORT ACCIDENT COMMISSION Geelong, AUSTRALIA |
Name | Company | Position |
---|---|---|
James McGrath | Clemenger BBDO Melbourne | Creative Chairman |
Ant Keogh | Clemenger BBDO Melbourne | Chief Creative Officer |
Paul le Couteur | Flagstaff Studios | Sound Designer / Engineer |
Sonia von Bibra | Clemenger BBDO Melbourne | Agency Executive Producer |
Emma Johnson | Clemenger BBDO Melbourne | Senior Agency Producer |
Stephen de Wolf | Clemenger BBDO Melbourne | Creative Director |
Jim Robbins | Clemenger BBDO Melbourne | Senior Copywriter |
Matthew Pearce | Clemenger BBDO Melbourne | Senior Planner |
Naomi Gorringe | Clemenger BBDO Melbourne | Group Account Director |
Kate Joiner | Clemenger BBDO Melbourne | Senior Account Manager |
Lee Simpson | Clemenger BBDO Melbourne | Managing Partner |
Sam Cockfield | Transport Accident Commission Victoria | Manager, Road Safety |
Jarrick Lay | Clemenger BBDO Melbourne | Senior Account Manager |
Luke Thompson | Clemenger BBDO Melbourne | Creative Director |
Jessica Truong | Transport Accident Commission Victoria | Manager, Technical & Policy, Road Safety |
Jodi Gubana | Transport Accident Commission Victoria | Marketing Manager, Community Relations |
The Glue Society (Jonathan Kneebone) | Will O'Rourke | Director |
Ryley Brown | Will O'Rourke | DOP / Cinematographer |
Helen Morahan | Will O'Rourke | Producer |
Mike Lutman | The Butchery | Editor |
Eugene Richards | The Butchery | Flame Artist |
Rob Law | Freelance | Music Composer |
249 people died on Victorian roads last year. But it’s hard to imagine that number as anything more than just that: A number. TAC needed to humanise this road toll and get people to think of it not as a statistic, but as 249 loved ones who were torn away from their friends and family. With this in mind, we created a commercial featuring an unscripted man-on-the-street-style interview with real a working class Victorian. In the spot, this Victorian citizen is told that 249 people died on our roads last year, and then asked what he thinks a more acceptable number might be. He responds with 70, but what he doesn’t know is that many of his family members are waiting around a corner. Once he says 70, that exact number of family members emerge. Thus showing him (and the audience) why zero is the only acceptable number.