LOVE DRAWING

TitleLOVE DRAWING
BrandMSH
Product / ServiceLOVE LINER
CategoryB01. Fast Moving Consumer Goods
EntrantBASE Tokyo, JAPAN
Idea Creation BASE Tokyo, JAPAN
Production PLATON Tokyo, JAPAN

Credits

Name Company Position
Tomohiro Nishijima BASE Creative Director

Brief Explanation

To express the eyeliner’s characteristic “free and perfect control with a thin nib”, we have painted “clothes” on a female’s body using the product’s five colors. By drawing very realistic “clothes”, it has attracted the audience to replay the movie clip again.

Links

Video URL