A SECOND

TitleA SECOND
BrandMITSUBISHI ELEVATOR (THAILAND) CO.
Product / ServiceMITSUBISHI ESCALATORS
CategoryB08. Charities, Public Health & Safety, Public Awareness Messages
EntrantDENTSU ONE Bangkok, THAILAND
Idea Creation DENTSU ONE Bangkok, THAILAND
Production VANILLA FILM PRODUCTION Bangkok, THAILAND

Credits

Name Company Position
Subun Khow DENTSU ONE (BANGKOK) LTD. Chief Creative Officer
Subun Khow DENTSU ONE (BANGKOK) LTD. Chief Creative Officer
Vorawit Prakornkaew DENTSU ONE (BANGKOK) LTD. Head of Production
Supparat Thepparat DENTSU ONE (BANGKOK) LTD. Creative Director
Supparat Thepparat DENTSU ONE (BANGKOK) LTD. Creative Director
Sirikorn Rungrueangdechaphat DENTSU ONE (BANGKOK) LTD. Copywriter
Nattagorn Thairattanasuwan DENTSU ONE (BANGKOK) LTD. Art Director
Niwat Vaitayamongkol DENTSU ONE (BANGKOK) LTD. Account Management Director
Akaraporn Fongchitcharoen DENTSU ONE (BANGKOK) LTD. Account Director
Natchayanan Chinpakdee DENTSU ONE (BANGKOK) LTD. Account Executive
Apiruk Pangseepirom VANILLA FILM CO., LTD. Director
Akkarapong Kusakul VANILLA FILM CO., LTD. Cinematographer/D.O.P
Trairat Charuchinda VANILLA FILM CO., LTD. Editor
Pavaranan Kanpairoh VANILLA FILM CO., LTD. Producer
Aitit Vongmetta Mellow Tunes Sound Designer

Brief Explanation

Mitsubishi Elevator (Thailand) Co., Ltd., one of leading companies who is the official distributor of elevators, escalators and moving walks of Mitsubishi Brand in Thailand. Recently in many countries there are many escalator accidents when children use escalator, the company has realized the importance of using the escalators safely. Here comes the inspiration to do viral clips in a bid to raise awareness and encourage parents not to leave their children alone when using the escalator. The story is about a careful mother and her naughty son wandering around a shopping mall. It has shown that the mother is so good in taking care of her kid. However, in just a second she neglects her son, the story tries to say that such a moment might probably lead to a dangerous one. This VDO wants to remind consumers that a lucky chance might not come twice if parents neglect children.

Links

Video URL