Title | A GIANT'S STORY |
Brand | AMBUJA |
Product / Service | AMBUJA CEMENT |
Category | A04. Durable Consumer Goods |
Entrant | PUBLICIS INDIA Mumbai, INDIA |
Idea Creation | PUBLICIS INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Bobby Pawar | Publicis Communications Pvt Ltd. | Chief Creative Officer |
Jigar Fernandes | Publicis Communications Pvt Ltd. | Executive Creative Director |
Almost every cement brand talks about strength. The task was to tell the same strength story differently. Enter The Great Khali. The 7 feet 350 pound WWE champion from India - a giant, both literally and in terms of international popularity. We told a story about this giant’s struggles with living in a home incapable of handling his strength. And how Ambuja Cement came to his rescue.