WHAT'S HANAMI?
| Title | WHAT'S HANAMI? |
| Brand | SIMPLESHOW JAPAN |
| Product / Service | JAPANESE CHERRYBLOSSOM VIEWING |
| Category | B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
| Entrant | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Idea Creation | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Media | SIMPLESHOW JAPAN Tokyo, JAPAN |
| PR | SIMPLESHOW JAPAN Tokyo, JAPAN |
| Production | SIMPLESHOW JAPAN Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Tetsu Yoshida | simpleshow Japan Inc. | Chief Executive Officer |
| Tomoko Maruo | simpleshow Japan Inc. | Project Manager |
| Tohru Kobayashi | simpleshow Japan Inc. | Project Manager |
| Eri Shimomura | simpleshow Japan Inc. | Project Manager |
| Astrid Kirk | simpleshow Japan Inc. | Assistant Project Manager |
| Madoro Ishii | simpleshow Japan Inc. | Copywriter |
| Rio Yoshida | simpleshow Japan Inc. | Assistant Copywriter |
| Toshiya Nara | simpleshow Japan Inc. | Producer |
| Naoya Ohtsuka | simpleshow Japan Inc. | Cinematographer |
| Saori Yoshimura | simpleshow Japan Inc. | Editor |
| Yuhi Noi | simpleshow Japan Inc. | Account Director |
| Yuko Makabe | simpleshow Japan Inc. | Account Director |
| Daisuke Sato | simpleshow Japan Inc. | Sound Design Manager |
| simpleshow Academy | simpleshow GmbH | Supervisor |
Brief Explanation
Paul is on a trip to Japan and is surprised to see that the blooming of cherry blossoms is announced on the weather forecast. His friend Emi explains that the time of the bloom is very short and therefore people are very particular about not missing it. She proceeds to explain the history of Japanese flower viewing and the role it plays in Japanese culture today. Paul is exited and wants to try Hanami himself. They take a bento (boxed meal) with them to the park and enjoy the cherry blossoms, making sure not to bother people with noise, climb or break the trees or behave badly otherwise. Having had a great time at Hanami, Paul now follows the quickly blooming cherry blossoms up north to enjoy more of them.