SK-II TAP TAP MOTHER`S DAY

TitleSK-II TAP TAP MOTHER`S DAY
BrandPROCTER & GAMBLE
Product / ServiceSK-II
CategoryB01. Fast Moving Consumer Goods
EntrantGEEK PICTURES Tokyo, JAPAN
Idea Creation BBDO ASIA Singapore, SINGAPORE
Production GEEK PICTURES Tokyo, JAPAN

Credits

Name Company Position
Ravi Eshwar BBDO Singapore n/a
Jackie They BBDO Singapore n/a
Seshadri Sampath BBDO Singapore n/a
Dorothy Peng BBDO Singapore n/a
Naoko Tajima n/a Freelance
Yu Ohishi n/a Freelance
Koshiro Ueno n/a Freelance
Keita Hagiwara n/a Freelance
John Yamamoto GEEK PICTURES INC. n/a
Andrew Thomas GEEK PICTURES INC. n/a
Hiroyuki Hasegawa Plus B Film Productions n/a
Naoto Sasaki n/a Freelance
Satomi Tsukagoshi n/a Freelance
Masahiro Hasegawa McRay Corporation n/a
Ryota Abe McRay Corporation n/a
Masaki Eto Plus B Music Productions n/a

Brief Explanation

The mother-daughter relationship is the most powerful relationship for a woman. A daughter’s relationship with her mother lays the foundation for her relationship with herself and others throughout life. Some mothers and daughters are best friends. Others talk once a week. Some spar regularly, some avoid conflict, others talk through everything. And undoubtedly, there’s a hint of all these things in most mother-daughter relationships. This SK-II film will embrace the courageous, heartwarming and yet at times challenging journey of motherhood. Our mother character will soothe distressful moments with an affirming double-tap. By using tight lenses and shallow depth of field, we will depict the sensitive moments of each stage. The overall feeling will be grand, celebrating life. Just like the mother had always been by her daughter, SK-II will always be there. Hoping to be passed on, generation after generation.

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