FUELLED BY LOVE

TitleFUELLED BY LOVE
BrandBRITISH AIRWAYS
Product / ServiceBRITISH AIRWAYS
CategoryB04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantSAPIENTNITRO Bangalore, INDIA
Idea Creation SAPIENTNITRO Bangalore, INDIA
Production SIKHYA FILMS Dehli, INDIA

Credits

Name Company Position
KV Sridhar SapientNitro Chief Creative Officer
Surjo Dutt SapientNitro Creative Director
Rohitash Shrivastava SapientNItro Strategy
Siddharth Mohanty SapientNitro Strategy
Niket Kumar SapientNitro Account Manager
Tulika Srivastava SapientNitro Account Manager
Neeraj Ghaywan SapientNitro Director
Guneet Monga Sikhya Films Producer

Brief Explanation

The film is about a young, nervous BA crew on her maiden flight to India. She notices an old Indian woman struggling to wear her socks. The young girl helps her and the old lady blesses her affectionately. The young girl is completely moved. Later, she notices the old woman crying. The old lady says she’s missing her son back in London. The young girl comforts her and their bond grew stronger. On landing, the old woman invites her for festival celebrations to her house. The young lady goes a little apprehensively but is given a warm welcome and traditional Indian hospitality. She thoroughly integrates with the family and their culture. While parting the old lady and gives her a small gift which is a handkerchief she has embroidered herself. In the end, we find the young girl back on a plane looking at the little handkerchief smiling and reminiscing.

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