Title | FUELLED BY LOVE |
Brand | BRITISH AIRWAYS |
Product / Service | BRITISH AIRWAYS |
Category | B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant | SAPIENTNITRO Bangalore, INDIA |
Idea Creation | SAPIENTNITRO Bangalore, INDIA |
Production | SIKHYA FILMS Dehli, INDIA |
Name | Company | Position |
---|---|---|
KV Sridhar | SapientNitro | Chief Creative Officer |
Surjo Dutt | SapientNitro | Creative Director |
Rohitash Shrivastava | SapientNItro | Strategy |
Siddharth Mohanty | SapientNitro | Strategy |
Niket Kumar | SapientNitro | Account Manager |
Tulika Srivastava | SapientNitro | Account Manager |
Neeraj Ghaywan | SapientNitro | Director |
Guneet Monga | Sikhya Films | Producer |
The film is about a young, nervous BA crew on her maiden flight to India. She notices an old Indian woman struggling to wear her socks. The young girl helps her and the old lady blesses her affectionately. The young girl is completely moved. Later, she notices the old woman crying. The old lady says she’s missing her son back in London. The young girl comforts her and their bond grew stronger. On landing, the old woman invites her for festival celebrations to her house. The young lady goes a little apprehensively but is given a warm welcome and traditional Indian hospitality. She thoroughly integrates with the family and their culture. While parting the old lady and gives her a small gift which is a handkerchief she has embroidered herself. In the end, we find the young girl back on a plane looking at the little handkerchief smiling and reminiscing.