LIFE-SIZE “THE GAME OF LIFE” AT THE AIRPORT

TitleLIFE-SIZE “THE GAME OF LIFE” AT THE AIRPORT
BrandTOMY COMPANY
Product / ServiceTHE GAME OF LIFE
CategoryB02. Durable Consumer Goods
EntrantOPT Tokyo, JAPAN
Idea Creation OPT Tokyo, JAPAN
Media OPT Tokyo, JAPAN
PR OPT Tokyo, JAPAN
Production AOI PRO Tokyo, JAPAN

Credits

Name Company Position
Yasunari Matsumoto OPT, Inc. Creative Director,Planner,Copywriter
Hiroaki Ito OPT, Inc. Video Sales Planner
Syunsuke Nakamura OPT, Inc. Video Sales Planner
Mayuko Kawasaki OPT, Inc. Account Executive
Katsuki Kuroyanagi AOI Pro. Inc Director
Sezan Iseda AOI Pro. Inc Planner
Chihiro Iseki AOI Pro. Inc Planner
Yumiko Endo PICT INC. Photographer
Yasushi Kawashima Craft Art
Eigi Mikami Craft Art
Yasuhiro Onaka AOI Pro. Inc Account Director
Kosuke Egami AOI Pro. Inc Producer
Sizuka Ikuta C3Film Co.,Ltd. Producer
Takumi Sugai C3Film Co.,Ltd. Production Manager

Brief Explanation

We set the real “Game of Life” at the airport, where people’s various lives cross each other. Though the reactions of people who are not aware of the project, we aimed to have the viewers experience the concept of “the Game of Life,” such as surprise or joy, and topicalize it on SNS.

Links

Video URL