Title | LIFE-SIZE “THE GAME OF LIFE” AT THE AIRPORT |
Brand | TOMY COMPANY |
Product / Service | THE GAME OF LIFE |
Category | B02. Durable Consumer Goods |
Entrant | OPT Tokyo, JAPAN |
Idea Creation | OPT Tokyo, JAPAN |
Media | OPT Tokyo, JAPAN |
PR | OPT Tokyo, JAPAN |
Production | AOI PRO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yasunari Matsumoto | OPT, Inc. | Creative Director,Planner,Copywriter |
Hiroaki Ito | OPT, Inc. | Video Sales Planner |
Syunsuke Nakamura | OPT, Inc. | Video Sales Planner |
Mayuko Kawasaki | OPT, Inc. | Account Executive |
Katsuki Kuroyanagi | AOI Pro. Inc | Director |
Sezan Iseda | AOI Pro. Inc | Planner |
Chihiro Iseki | AOI Pro. Inc | Planner |
Yumiko Endo | PICT INC. | Photographer |
Yasushi Kawashima | Craft | Art |
Eigi Mikami | Craft | Art |
Yasuhiro Onaka | AOI Pro. Inc | Account Director |
Kosuke Egami | AOI Pro. Inc | Producer |
Sizuka Ikuta | C3Film Co.,Ltd. | Producer |
Takumi Sugai | C3Film Co.,Ltd. | Production Manager |
We set the real “Game of Life” at the airport, where people’s various lives cross each other. Though the reactions of people who are not aware of the project, we aimed to have the viewers experience the concept of “the Game of Life,” such as surprise or joy, and topicalize it on SNS.