MOTHER TANK , THE ANXIOUS AND STRUGGLING OF A FIRST TIME MOM
| Title | MOTHER TANK , THE ANXIOUS AND STRUGGLING OF A FIRST TIME MOM |
| Brand | TOYOTA TAIWAN |
| Product / Service | TOYOTA CAMRY HYBRID |
| Category | B03. Cars & Automotive Products & Services |
| Entrant | TTI ELECTRONICS ASIA Taiwan, CHINESE TAIPEI |
| Idea Creation | HO-YUAN MARKETING CO.,LTD. Taipei, CHINESE TAIPEI |
| Production | SWEET TONGUE PRODUCTION Taipei, CHINESE TAIPEI |
Credits
| Name | Company | Position |
|---|---|---|
| Wen Hsin Huang | Ho-Yuan Marketing Co., Ltd. | Account Director |
| Robin Lee | Sweet Tongue Production | Director |
| Inch Lin | Sweet Tongue Production | Executive Producer |
| Yi Chieh Tsai | Ho-Yuan Marketing Co., Ltd. | Account Executive |
Brief Explanation
Fulltime mother almost 24/7, according to the Child Welfare League inTaiwan surveyed and found that 62% of new mothers feel the pressure in the parenting process.The microfilm,Mother Tank, shows the anxious and struggling of a first time mom. Wherever she goes, the mother's heart always tied to her child. She will very cautious with courage as if driving tanks on the road. When she finally have the opportunity to take a leave a day and free from the mother job. The mother still could not help but missing and worry about her child. The longawaited freedom now become deeply obsession. As long as the baby accompanies aside, the mother feels at ease.