Title | REVERSE TEST DRIVE |
Brand | ŠKODA |
Product / Service | ŠKODA SUPERB |
Category | B03. Cars & Automotive Products & Services |
Entrant | PHOTOPLAY FILMS Sydney, AUSTRALIA |
Idea Creation | DDB Sydney, AUSTRALIA |
Production | PHOTOPLAY FILMS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Oliver Lawrance | Photoplay Films | Executive Producer |
Joe Morris | Cutting Edge | Editor |
Armand de Saint-Salvy | Photoplay Films | Director |
Katherine Butterworth | DDB Sydney | Business Director |
Frank Flick | Freelancer | Director Of Photography |
Anna Wright-Hands | DDB Sydney | Agency Producer |
Matt Chandler | DDB Sydney | Creative Director |
Sam Pascoe | DDB Sydney | Copywriter |
Bonnie Fay | Photoplay Films | Producer |
Russell Masters | Fanatic | Flame Artist |
Scott Maclean | Cutting Edge | Colourist |
Steve Jackson | DDB Sydney | Creative Partner |
Noah Regan | DDB Sydney | Creative Partner |
Amanda Wheeler | DDB Sydney | Managing Partner |
SKODA Australia wanted to lay down the challenge to Australian drivers to test whether they could see the quality of the car beyond the badge. We created an online campaign as part of Skoda Australia's launch of the new Superb the most advanced and premium vehicle the brand has released to date. The campaign revolves around the insight that "Some see a badge, where others see Superb" Skoda decided to challenge the badge bias of Australian drivers, see the hilarious results of the test drive with a twist.