MCWHOPPER

TitleMCWHOPPER
BrandBURGER KING
Product / ServiceFAST FOOD RESTAURANT
CategoryB04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantY&R NZ Auckland, NEW ZEALAND
Idea Creation Y&R NZ Auckland, NEW ZEALAND
Media Y&R NZ Auckland, NEW ZEALAND
PR Y&R NZ Auckland, NEW ZEALAND
Production FLYING FISH Auckland, NEW ZEALAND
Contributing RESN Wellington, NEW ZEALAND
Contributing 2 MANDY Auckland, NEW ZEALAND
Contributing 3 ASSEMBLY Auckland, NEW ZEALAND
Contributing 4 LIQUID STUDIOS Auckland, NEW ZEALAND
Contributing 5 MATCH PHOTOGRAPHERS Auckland, NEW ZEALAND

Credits

Name Company Position
Josh Moore Y&R New Zealand Chief Operating Officer & Chief Creative Officer
Tom Paine Y&R New Zealand Creative Director
Jono Key Y&R New Zealand Head of Planning
Victoria Meo Y&R New Zealand Account Director
Liz Rosby Y&R New Zealand Head Producer
Sacha Moore Y&R New Zealand Agency Producer
James Wendelborn Y&R New Zealand Senior Designer
Marie-Claire Manson Y&R New Zealand Media Planner
Nicky Greville Y&R New Zealand General Manager - Media
Tom Paine Y&R NZ Creative

Brief Explanation

The McWhopper proposal was spearheaded by mcwhopper.com, a multimedia toolkit of co-branded assets: staff apparel, signage, and a pop-up restaurant. Every asset was designed to be visually iconic and translate into multiple languages, for ease of share-ability. One such asset was the appropriately titled ‘How, where, why’ film, a short animated summation of the proposal, written for McDonald’s but targeting the masses. It detailed a short history of the ‘burger wars’, a call to arms from the founder of Peace One Day, and proposals for the McWhopper uniform, packaging and pop-up restaurant.

Links

Video URL