HUNT
| Title | HUNT |
| Brand | CENTRAL WATSON CO. |
| Product / Service | WATSONS |
| Category | A06. Retail, e-Commerce, Restaurants & Fast Food Chains |
| Entrant | Y&R THAILAND Bangkok, THAILAND |
| Idea Creation | Y&R THAILAND Bangkok, THAILAND |
| Production | FACTORY01 Bangkok, THAILAND |
Credits
| Name | Company | Position |
|---|---|---|
| Trong Tantivejakul | Y&R Thailand | Chief Creative Officer |
| Jon Chalermwong | Y&R Thailand | Executive Creative Director |
| Vorachai Sooksai | Y&R Thailand | Executive Creative Director |
| pisut Nirodsil | Y&R Thailand | Creative Group Head |
| Apoorva Arun Kale | Y&R Thailand | Copywriter |
| Witsawut Nuchpoom | Y&R Thailand | Producer |
| Jindarat Udomthanapat | Y&R Thailand | Senior Account Manager |
| Ekaluck Charanvas | Y&R Thailand | Director, Analytic Insights and Brand Strategy |
| Vudhivadi Vudhijaya | Y&R Thailand | Brand Planner |
| Kanitta Chartpong | Y&R Thailand | Account Manager |
Brief Explanation
Women are constantly seeking for more beauty products because putting on make up is a way to explore and express our every day mood. They would love to buy special price products but usual sales items are not always what they wanted. We found out that women go crazy for big sales event as there are variety of products at a good deal and sure to match their needs. Once there is an event like this, women are willing to do anything to be a part of it. They can skip lunch or ditch work to shop.