#BEFEARLESS OF HEIGHTS
| Title | #BEFEARLESS OF HEIGHTS |
| Brand | SAMSUNG ELECTRONICS |
| Product / Service | CORPORATE BRAND |
| Category | B02. Durable Consumer Goods |
| Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation 2 | CHEIL GERMANY Schwalbach, GERMANY |
| Idea Creation 3 | CHEIL MENA Dubai, UNITED ARAB EMIRATES |
| Idea Creation 4 | CHEIL RUSSIA Moscow, RUSSIA |
Credits
| Name | Company | Position |
|---|---|---|
| Wain Choi | Cheil Worldwide | Chief Creative Officer |
| Stuart Mills | Cheil Worldwide | Creative Director |
| Jax Jung | Cheil Worldwide | Associate Creative Director |
| Hayden Yu-Hyun Lee | Cheil Worldwide | Copywriter |
| Jinwoo Ryu | Cheil Worldwide | Art Director |
| Joohee Lee | Cheil Worldwide | Art Director |
| Wonpyo Kang | Cheil Worldwide | Account Director |
| Najeong Kim | Cheil Worldwide | Sr. Account Manager |
| Bo Kim | Cheil Worldwide | Sr. Account Manager |
| Heejeong Lyu | Cheil Worldwide | Account Executive |
| Guido Boehm | Cheil Germany | Creative Director |
| Annika D’Ambrogio | Cheil Germany | Sr. Copywriter |
| Omar Al Jabi | Cheil MEA | Executive Creative Director |
| Anneta Rastopchina | Cheil MEA | Account Executive |
| Zecika | Oyster | Director |
| Jonas Knudsen | VICE | Director |
| Cherine Khoury | Sugar Rush | Director |
| Ksenia Sapunova | Cheil Russia | Art Director |
| Alexander Gumarov | Cheil Russia | Copywriter |
| Ilya Soloviov　 | Metranom | Director |
Brief Explanation
The film shows the daily struggle of Fynn ? Michael (Germany), Saifullah ? Muhammad (UAE), and Aleksandra (Russia), our participants with the fear of heights. After weeks of VR training with #BeFearless program, they gradually overcome their fear of heights and end up doing something they never thought would be capable of. Jumping down the zip line in Dubai.