MENTOS WALL BREAKER
| Title | MENTOS WALL BREAKER |
| Brand | KRACIE FOODS |
| Product / Service | MENTOS BRAND |
| Category | B01. Fast Moving Consumer Goods |
| Entrant | HAT Tokyo, JAPAN |
| Idea Creation | ASATSU-DK Tokyo, JAPAN |
| Idea Creation 2 | DREAMDESIGN Tokyo, JAPAN |
| Production | HAT Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Yuta kaneko | ADK TOKYO | Creative Director/Planner |
| Junpei Yoshida | ADK TOKYO | Communications Planner |
| Koichiro Nishizawa | dreamdesign co.,ltd | Art Director |
| Naoki Morikami | dreamdesign co.,ltd. | Art Director |
| Eiichiro Oshiro | dreamdesign co.,ltd. | Agency Producer |
| Yusuke Watanabe | HAT INC. | Film Producer |
| Tsuyoshi Takahashi | Decoration inc. | Stylist |
| Asami Nemoto | freelance | Hair&Makeup |
| Koshiro Ueno | freelance | Lighting |
| Shunkei Shioyama | Omnibus Japan Inc. | Offline Editor |
| Masaya Yoshida | Omnibus Japan Inc. | Online Editor |
| Setsu Fukushima | Ongakushitsu Inc. | Music Producer |
| Shiro Fujita | freelance | Production Manager |
| Masatsugu Nagasoe | Kicks | Film Director |
| Yuta Echigo | freelance | Cameraman |
| Masaki Yanai | ROBOT Communications INC. | VFX Producer |
| Junichi Uga | SOUNDROID INC. | Sound Designer |
| Shingo Otaka | Omnibus Japan Inc | Sound Mixer |
Brief Explanation
A TVC depicting the brand concept, “Mentos, brings people close together”. The story features the motif of “Breakout” a video game trended during 1980’s. Mentos breaking the blocks between the two one after another, is a “Heart Approaching” story.