THE ONLY STEAK YOU WILL REMEMBER
| Title | THE ONLY STEAK YOU WILL REMEMBER |
| Brand | OUTBACKSTEAKHOUSE KOREA |
| Product / Service | BLACK LABEL PREMIUM STEAK |
| Category | B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
| Entrant | SK PLANET Seoul, SOUTH KOREA |
| Idea Creation | SK PLANET Seoul, SOUTH KOREA |
Credits
| Name | Company | Position |
|---|---|---|
| Kilryang Huh | SK Planet | Executive Creative Director |
| Sangsook Moon | SK Planet | Account Executive |
| Yoojin Lee | SK Planet | Account Executive |
| Jaehan Lee | SK Planet | Account Executive |
| Jumi Kim | SK Planet | Account Executive |
| Sohyung Cho | SK Planet | Account Executive |
| Sookyung Hong | SK Planet | Copywriter |
| Euisun Roh | SK Planet | Copywriter |
| Kangmin Kim | SK Planet | Art Director |
| Jihee Ahn | SK Planet | Art Director |
Brief Explanation
Black Label Steak is the most premium steak in Outback Steakhouse. Its purpose was to be impressed on people's memories. One bite will make you feel every moment this steak has been through. The special cameras will capture the moments when the steak meets the heat, when the grilled garlic meets sweet honey, when all is placed on a hot plate, and everything will come alive as seem to stand still.