THE BIG-HEARTED BANK
| Title | THE BIG-HEARTED BANK |
| Brand | AUSWIDE BANK |
| Product / Service | FINANCIAL PRODUCTS & SERVICES |
| Category | A09. Financial Products & Services |
| Entrant | McCANN BRISBANE Brisbane, AUSTRALIA |
| Idea Creation | McCANN BRISBANE Brisbane, AUSTRALIA |
| Production | McCANN BRISBANE Brisbane, AUSTRALIA |
| Production 2 | PHOTOPLAY FILMS Sydney, AUSTRALIA |
| Production 3 | EALLIN JAPAN Tokyo, JAPAN |
| Production 4 | UNCANNY VALLEY Sydney, AUSTRALIA |
| Contributing | AUSWIDE BANK Bundaberg, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| Benjamin Davis | McCann Queensland | Executive Creative Director |
| Phillippa Netolicky | McCann Queensland | General Manager |
| Fiona Self | McCann Queensland | Copywriter |
| Jackie Dewar | McCann Queensland | Designer |
| Armand de Saint-Salvy | Photoplay | Director |
| Ronald Roberts | Photoplay | Producer |
| Remy Busson | Eallin Japan | Art Director |
Brief Explanation
‘The Big-Hearted Bank' follows the transformation of a tiny, besieged accountant mouse. A mouse that lives inside our hearts and represents how we feel about our dealings with large, dispassionate financial institutions. After our hero is rejected by a Big Bad Bank for a loan on a car he has his heart set on, he discovers Auswide Bank, the 'big-hearted bank'. The experience with Auswide is transformative! Suddenly, light streams from the hero's chest and inside the little mouses's 'office' we watch as the he transforms into a confident young lion cub. The film ends with our transformed hero and lion cub happily driving into the sunset. The new car purrs. So does our little lion.