CARD STACKING ON TOP OF AN OPERATING WASHING MACHINE

TitleCARD STACKING ON TOP OF AN OPERATING WASHING MACHINE
BrandLG ELECTRONICS
Product / ServiceLG CENTUM SYSTEM WASHING MACHINE
CategoryC01. Viral Film
EntrantKREMA WORLDWIDE Seoul, SOUTH KOREA
Idea Creation KREMA WORLDWIDE Seoul, SOUTH KOREA
Production KREMA WORLDWIDE Seoul, SOUTH KOREA
Production 2 JUNPASANG PRODUCTION Seoul, SOUTH KOREA

Credits

Name Company Position
TaeKyung Kim Krema Worldwide Account Executive
Tae Young Lee Krema Worldwide Account Executive
Dong Jin Son Krema Worldwide Creative Director
Kyung Hyun Kim Junpasang Production Executive Producer
Dong Jo An Junpasang Production Producer
Seung Hun Lee Element Director

Brief Explanation

This film captures breathtaking challenge of LG Electronics (LG) and professional card stacker Bryan Berg who have set a new world record (official Guinness World Records) for the tallest house of cards built in 12 hours. Incredibly, the record-breaking 3.3 meter feat was completed atop an LG Centum washing machine while it was operating for 12 straight hours at 1,000 RPM. The attempt to break the record, was successful on March 15 in Seoul, Korea, and demonstrated how the durable Centum System dramatically reduces vibrations. This remarkable house of cards comprised of a total 48 levels, and was built without the use of adhesives or bending of normal playing cards.

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