Title | LET'S USE SOLAR POWER |
Brand | ELJ SOLAR CORPORATION |
Product / Service | COMPANY ADVERTISING |
Category | A04. Durable Consumer Goods |
Entrant | ADK NAGOYA, JAPAN |
Idea Creation | ADK NAGOYA, JAPAN |
Production | DREAMDESIGN Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yohei Kato | ADK NAGOYA | cm planner |
Yohei Kato | ADK NAGOYA | cm planner |
Yohei Kato | ADK NAGOYA | cm planner |
Koji Ito | Dramatic Design | President |
Yasutaka Mitori | free | free |
Tetsuji Nishida | eizoubatake | President |
Akimasa Yoshimura | SOARZROCK | manager |
Masao Kito | ADK NAGOYA | chief manager |
ELJ Solar Corporation is dedicated to spreading solar power and other forms of natural energy. However, our company is almost completely unknown, and airing a TV commercial only once per week will do little to increase recognition. Therefore, we completely abandoned the messages of "ecology" and "conservation" which are typically found in solar power advertising, and concentrated on creating a unique commercial with strong impact.