LET'S USE SOLAR POWER

TitleLET'S USE SOLAR POWER
BrandELJ SOLAR CORPORATION
Product / ServiceCOMPANY ADVERTISING
CategoryA04. Durable Consumer Goods
EntrantADK NAGOYA, JAPAN
Idea Creation ADK NAGOYA, JAPAN
Production DREAMDESIGN Tokyo, JAPAN

Credits

Name Company Position
Yohei Kato ADK NAGOYA cm planner
Yohei Kato ADK NAGOYA cm planner
Yohei Kato ADK NAGOYA cm planner
Koji Ito Dramatic Design President
Yasutaka Mitori free free
Tetsuji Nishida eizoubatake President
Akimasa Yoshimura SOARZROCK manager
Masao Kito ADK NAGOYA chief manager

Brief Explanation

ELJ Solar Corporation is dedicated to spreading solar power and other forms of natural energy. However, our company is almost completely unknown, and airing a TV commercial only once per week will do little to increase recognition. Therefore, we completely abandoned the messages of "ecology" and "conservation" which are typically found in solar power advertising, and concentrated on creating a unique commercial with strong impact.