PAPER PLANE: NO DETAIL TOO SMALL

TitlePAPER PLANE: NO DETAIL TOO SMALL
BrandSINGAPORE AIRLINES
Product / ServiceSINGAPORE AIRLINES
CategoryC01. Viral Film
EntrantDM2 Singapore, SINGAPORE
Media DM2 Singapore, SINGAPORE
Idea Creation DM2 Singapore, SINGAPORE
Production DM2 Singapore, SINGAPORE

Credits

Name Company Position
Matthew Crescenzo Dentsu DM2 Associate Creative Director
Mustapha Zainal Dentsu DM2 Art Director
Dominic Ho Dentsu DM2 Art Director
Zee Yeo Dentsu DM2 Art Director
Jessica Beaton Dentsu DM2 Account Director
Ng Xin Rong Dentsu DM2 Account Manager
Noreen Tjindra Dentsu DM2 Account Manager
Luca Iaconi-Stewart Luca Iaconi-Stewart Set Designer
Mike Middleton Dentsu DM2 Creative Director
James Hawkins Dentsu DM2 Chief Executive Officer

Brief Explanation

Paper-craft wizard, Luca Iaconi-Stewart creates an amazingly detailed model of the Singapore Airlines Airbus A380, fitted with functional miniatures of the airline's award-winning cabin seats and suites. The documented process covered over 3,000 hand-cut pieces and 1,000 hours of painstaking, meticulous craftwork.

Links

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