MARIGOLD HL MILK BALANCING ACT

TitleMARIGOLD HL MILK BALANCING ACT
BrandMALAYSIA DAIRY INDUSTRIES
Product / ServiceMARIGOLD HL MILK
CategoryA02. Drinks
EntrantGOODFELLAS Singapore, SINGAPORE
Idea Creation GOODFELLAS Singapore, SINGAPORE
Production TWO OCEANS FILM COMPANY Singapore, SINGAPORE

Credits

Name Company Position
Patrick Low Goodfellas Consultancy Pte Ltd Founder/Creative Partner
Guay Chong Kian Goodfellas Consultancy Pte Ltd Creative Partner
Shermin Ong Goodfellas Consultancy Pte Ltd Creative Partner
James Lim Goodfellas Consultancy Pte Ltd Client Partner
Brendon Low Goodfellas Consultancy Pte Ltd Creative Partner

Brief Explanation

Life can be a real balancing act when your day is packed with responsibilities. This TV spot features a day in the life of three national netball team members juggling between work and training. The various responsibilities of these players are clearly demonstrated in the film - one is a mother, while the other two are business executives. It champions Singapore Netball whilst reinforcing the brand’s “Balance” positioning - brand tagline: The perfect balance of highs and lows.