Title | MARIGOLD HL MILK BALANCING ACT |
Brand | MALAYSIA DAIRY INDUSTRIES |
Product / Service | MARIGOLD HL MILK |
Category | A02. Drinks |
Entrant | GOODFELLAS Singapore, SINGAPORE |
Idea Creation | GOODFELLAS Singapore, SINGAPORE |
Production | TWO OCEANS FILM COMPANY Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Patrick Low | Goodfellas Consultancy Pte Ltd | Founder/Creative Partner |
Guay Chong Kian | Goodfellas Consultancy Pte Ltd | Creative Partner |
Shermin Ong | Goodfellas Consultancy Pte Ltd | Creative Partner |
James Lim | Goodfellas Consultancy Pte Ltd | Client Partner |
Brendon Low | Goodfellas Consultancy Pte Ltd | Creative Partner |
Life can be a real balancing act when your day is packed with responsibilities. This TV spot features a day in the life of three national netball team members juggling between work and training. The various responsibilities of these players are clearly demonstrated in the film - one is a mother, while the other two are business executives. It champions Singapore Netball whilst reinforcing the brand’s “Balance” positioning - brand tagline: The perfect balance of highs and lows.