Title | MY IMPERFECT MOM |
Brand | UNI-PRESIDENT ENTERPRISES CORPORATION |
Product / Service | REISUI MILK |
Category | B01. Fast Moving Consumer Goods |
Entrant | DENTSU ONE Taipei City, CHINESE TAIPEI |
Idea Creation | DENTSU ONE Taipei City, CHINESE TAIPEI |
Production | BOKU FILMS Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Judy Tao | Dentsu One Inc. | Chief Creative Officer |
Edward Chan | Dentsu One Inc. | Senior Account Manager |
Hayley Wen | Dentsu One Inc. | Group Creative Director |
Barney Lin | Dentsu One Inc. | Art Director |
Rex Chen | Dentsu One Inc. | Art Director |
Winnie Cheng | Dentsu One Inc. | Copywriter |
Stephanie Chiu | Dentsu One Inc. | Group Account Director |
Dunky Chi | Dentsu One Inc. | Account Executive |
Ivy Lin | Dentsu One Inc. | AV Production Director |
Yung Shing Teng | individual | Director |
Ying Tzu Huang | Boku films | Producer |
Ya Hui Hsiao | Boku films | Producer |
Chen Xian Wen | Boku films | Gaffer |
"Just like a caring mother" is online series video telling the stories of people who care like caring mothers to portray touching mood of various mothers. “My imperfect mom” talks about a mom who is imperfect to the child but still caring. “Little mom old daughter” talks that a mom getting old and her daughter becomes a caring mom. Reisui cares just like they do expressing the brand message of "just like a caring mother."