MOM, YOU’RE BEAUTIFUL
| Title | MOM, YOU’RE BEAUTIFUL |
| Brand | UNILEVER |
| Product / Service | DOVE |
| Category | B01. Fast Moving Consumer Goods |
| Entrant | SAPIENTNITRO Shanghai, CHINA |
| Idea Creation | SAPIENTNITRO Shanghai, CHINA |
Credits
| Name | Company | Position |
|---|---|---|
| Raymond Chin | SapientNitro | Executive Creative Director |
| Bat Gu | SapientNitro | Creative Group Head |
| Yusang Wu | SapientNitro | Senior Copywriter |
| Miko Lee | SapientNitro | Art Director |
| Sunnie Yuan | SapientNitro | Copywriter |
| Phoebe Fan | SapientNitro | Senior Producer |
| Lai He | SapientNitro | Film Director |
Brief Explanation
Introducing Mom, You’re Beautiful, a chance for daughters to help moms rediscover confidence in their own beauty. We created a film of real mothers and daughters and offline exhibitions based on daughters celebrating their mom’s real beauty by surprising them with a grand photo gallery of their moms. It was a great way to start the real beauty conversation between daughter and mom, and they truly participated in it.