Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
#MYFAMILYCAN
SPC ARDMONA
SPC PACKAGED FRUITS AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Short List
#THISISMYNAME
MAXIS MOBILE SERVICES
MAXIS
LEO BURNETT MALAYSIA Kuala Lumpur MALAYSIA
BREAST CREAM
NEW ZEALAND BREAST CANCER FOUNDATION
BREAST CANCER AWARENESS
COLENSO BBDO Auckland NEW ZEALAND
Short List
HOUSE OF LITTLE MOMENTS
UNI PRESIDENT
UNI NOODLE
ADK TAIWAN Taipei CHINESE TAIPEI
Short List
IMPOSSIBLE ORCHESTRA
DEPARTMENT OF FAHCSIA
CARE AWARE
McCANN MELBOURNE AUSTRALIA
Short List
IT'S MORE FUN IN THE PHILIPPINES
THE PHILIPPINE DEPARTMENT OF TOURISM
THE PHILIPPINES
BBDO GUERRERO Makati City THE PHILIPPINES

Creative Effectiveness Spike

MATSUKO-ROID
NATURAL EIGHT
MATSUKO DELUXE
DENTSU INC. Tokyo JAPAN
MISTAKES
NZ TRANSPORT AGENCY
ROAD SAFETY
CLEMENGER BBDO WELLINGTON NEW ZEALAND

Creative Effectiveness Spike

NO CHILD BRIDES
CHILD SURVIVAL INDIA
CHILD SURVIVAL INDIA
HAVAS WORLDWIDE INDIA Gurgaon INDIA
RIP CURL SEARCH GPS
RIP CURL
RIP CURL SEARCH GPS
VML Sydney AUSTRALIA
SAVE THE SUNDAE CONE
GOLDEN ARCHES RESTAURANT
McDONALD'S
LEO BURNETT MALAYSIA Kuala Lumpur MALAYSIA
SHARE THE LOAD
PROCTER & GAMBLE INDIA
ARIEL MATIC
BBDO INDIA Mumbai INDIA
Grand Prix
SHRED
BANK OF NEW ZEALAND
HOME LOAN
COLENSO BBDO Auckland NEW ZEALAND
Short List
SM ECOBAG CAMPAIGN - DUDE
SM PRIME HOLDINGS CORP.
SM SUPERMALLS
MULLENLOWE PHILIPPINES Makati City THE PHILIPPINES
SOLDIER FOR WOMEN
PROCTER & GAMBLE INDIA
GILLETTE
BBDO INDIA Mumbai INDIA
SURF LABAHAN
UNILEVER PHILIPPINES
DETERGENT
MULLENLOWE PHILIPPINES Makati City THE PHILIPPINES
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN
FOUNDATION FOR WOMEN
DENTSU ONE Bangkok THAILAND
THE CODE WORD
BAYER
CANESTEN
J. WALTER THOMPSON HONG KONG HONG KONG
THE GRAZIA EXPERIMENT
PROCTER & GAMBLE INDIA
GILLETTE
BBDO INDIA Mumbai INDIA
THE PAINTED SMILE
OPERATION SMILE
OPERATION SMILE
BBDO BANGKOK THAILAND
THE TEST DRIVE BILLBOARD
LAND ROVER PHILIPPINES
LAND ROVER EVOQUE
Y&R SINGAPORE SINGAPORE
TOUCH THE PICKLE
PROCTER & GAMBLE INDIA
WHISPER
BBDO INDIA Mumbai INDIA
VISA THE VOICE
VISA INFORMATION SYSTEM (SHANGHAI)
CREIDT CARD
BBDO AND PROXIMITY CHINA Shanghai CHINA
WHERE ARE MY CHEEKS?! MOUTH WATERING, CHEEK-DROPPING DELICIOUS KUMAMOTO PRODUCE
KUMAMOTO PREFECTURAL GOVERNMENT
RED COLORED PRODUCE
DENTSU PUBLIC RELATIONS Tokyo JAPAN
WHY? WHY NOT?
CLIMATE REALITY PROJECT
CLIMATE CHANGE
GPY&R Sydney AUSTRALIA