THE ANTI-ABUSE SOUNDCHECK

TitleTHE ANTI-ABUSE SOUNDCHECK
BrandFOUNDATION FOR WOMEN
Product / ServiceFOUNDATION FOR WOMEN
CategoryA01. Creative Effectiveness
EntrantDENTSU ONE Bangkok, THAILAND
Idea Creation DENTSU ONE Bangkok, THAILAND
Production SONGMUE PRODUCTION Bangkok, THAILAND

Credits

Name Company Position
Subun Khow DENTSU ONE (BANGKOK) LTD. Chief Creative Officer
Subun Khow DENTSU ONE (BANGKOK) LTD. Chief Creative Officer
Vorawit Prakornkaew DENTSU ONE (BANGKOK) LTD. Head of Production
Supparat Thepparat DENTSU ONE (BANGKOK) LTD. Creative Director
Supparat Thepparat DENTSU ONE (BANGKOK) LTD. Creative Director
Pattarapong Lapjarupong DENTSU ONE (BANGKOK) LTD. Copywriter
Steve de Lange freelance Copywriter
Nattagorn Thairattanasuwan DENTSU ONE (BANGKOK) LTD. Art Director
Ted Lim Dentsu Asia-Pacific Chief Creative Officer
Prinkpraewa Aswapanyawongse DENTSU ONE (BANGKOK) LTD. Account Manager
Norasit Sitivechvichit Dentsu360 Digital Business Director
Kittithat Tangsirikit Songmue Production Co., Ltd. Director
Supawat Matlueng Songmue Production Co., Ltd. Assistant Director
Sutthichai Luangamornlert Songmue Production Co., Ltd. Cinematographer/D.O.P
Phichitromrun Akkhatham Songmue Production Co., Ltd. Cinematographer/D.O.P
Dear Charungkhon Songmue Production Co., Ltd. Editor
Nutrupong Rungniwest Songmue Production Co., Ltd. Executive production producer
Pattarawee Mongkonrattanachai Songmue Production Co., Ltd. Production manager
Jakkrit Songjaroen Songmue Production Co., Ltd. Music score
Chumpol Sepswasdi Cine Digital Sound Studio Co., Ltd. Sound Designer
Phichitromrun Akkhatham Cine Digital Sound Studio Co., Ltd. Visual Effects

Brief Explanation

In Thailand, violence towards women and children is on the rise. Foundation For Women came up with an innovative approach to address this issue -encouraging people to monitor their own communities and report issues. We asked Major Cineplex –Thailand’s most popular cinema chain– to transform their routine sound-check into “The voices of violence” – a 360 degree aural projection mimicking the sounds of abuse. In this way, we communicated the idea that this kind of violence is all around and -if heard- should be reported by calling our 1300 Hotline.