Title | THE ANTI-ABUSE SOUNDCHECK |
Brand | FOUNDATION FOR WOMEN |
Product / Service | FOUNDATION FOR WOMEN |
Category | A01. Creative Effectiveness |
Entrant | DENTSU ONE Bangkok, THAILAND |
Idea Creation | DENTSU ONE Bangkok, THAILAND |
Production | SONGMUE PRODUCTION Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Subun Khow | DENTSU ONE (BANGKOK) LTD. | Chief Creative Officer |
Subun Khow | DENTSU ONE (BANGKOK) LTD. | Chief Creative Officer |
Vorawit Prakornkaew | DENTSU ONE (BANGKOK) LTD. | Head of Production |
Supparat Thepparat | DENTSU ONE (BANGKOK) LTD. | Creative Director |
Supparat Thepparat | DENTSU ONE (BANGKOK) LTD. | Creative Director |
Pattarapong Lapjarupong | DENTSU ONE (BANGKOK) LTD. | Copywriter |
Steve de Lange | freelance | Copywriter |
Nattagorn Thairattanasuwan | DENTSU ONE (BANGKOK) LTD. | Art Director |
Ted Lim | Dentsu Asia-Pacific | Chief Creative Officer |
Prinkpraewa Aswapanyawongse | DENTSU ONE (BANGKOK) LTD. | Account Manager |
Norasit Sitivechvichit | Dentsu360 | Digital Business Director |
Kittithat Tangsirikit | Songmue Production Co., Ltd. | Director |
Supawat Matlueng | Songmue Production Co., Ltd. | Assistant Director |
Sutthichai Luangamornlert | Songmue Production Co., Ltd. | Cinematographer/D.O.P |
Phichitromrun Akkhatham | Songmue Production Co., Ltd. | Cinematographer/D.O.P |
Dear Charungkhon | Songmue Production Co., Ltd. | Editor |
Nutrupong Rungniwest | Songmue Production Co., Ltd. | Executive production producer |
Pattarawee Mongkonrattanachai | Songmue Production Co., Ltd. | Production manager |
Jakkrit Songjaroen | Songmue Production Co., Ltd. | Music score |
Chumpol Sepswasdi | Cine Digital Sound Studio Co., Ltd. | Sound Designer |
Phichitromrun Akkhatham | Cine Digital Sound Studio Co., Ltd. | Visual Effects |
In Thailand, violence towards women and children is on the rise. Foundation For Women came up with an innovative approach to address this issue -encouraging people to monitor their own communities and report issues. We asked Major Cineplex –Thailand’s most popular cinema chain– to transform their routine sound-check into “The voices of violence” – a 360 degree aural projection mimicking the sounds of abuse. In this way, we communicated the idea that this kind of violence is all around and -if heard- should be reported by calling our 1300 Hotline.