| Title | RIP CURL SEARCH GPS |
| Brand | RIP CURL |
| Product / Service | RIP CURL SEARCH GPS |
| Category | A01. Creative Effectiveness |
| Entrant | VML Sydney, AUSTRALIA |
| Idea Creation | VML Sydney, AUSTRALIA |
| Production | VML Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Aden hepburn | VML | Executive Creative Director |
| Mark Berry | VML | Design Director |
| Phil Beresford | VML | Senior Art Director |
| Frank Martelli | VML | Creative Group Head |
| Rob Aston | VML | User Experience Director |
| Nick Gascoigne | VML | User Experience Lead |
| Tim Fletcher | VML | Technical Director |
| Jeff Donios | VML | Technical Director/Architect |
| Blake Kus | VML | Technical Lead |
| Robert Bressi | VML | Lead Mobile Application Developer |
| David DiVeroli | VML | Planning Director |
| Ryan Sproull | VML | SENIOR DIGITAL STRATEGIST |
The Rip Curl Search GPS changed the way surfers interact with the ocean forever. With the surf wear category generally in decline and surf megabrands losing relevance to surfers, Rip Curl partnered with the agnecy to reconnect the brand with its audience. Tapping into surfers’ desire to find, capture and relive their perfect waves, before sharing them with the world. And in doing so, drove positive business results in a declining category.