| Title | THE PAINTED SMILE |
| Brand | OPERATION SMILE |
| Product / Service | OPERATION SMILE |
| Category | A01. Creative Effectiveness |
| Entrant | BBDO BANGKOK, THAILAND |
| Idea Creation | BBDO BANGKOK, THAILAND |
| Name | Company | Position |
|---|---|---|
| Suthisak Sucharittanonta | BBDO Bangkok | Chief Creative Officer |
| Chalit Manuyakorn | BBDO Bangkok | Executive Creative Director |
| Tiabtawan limjittrakorn | BBDO Bangkok | Art Director |
| Pakorn Inthachai | BBDO Bangkok | Art Director |
| Prachya wanthanasin | BBDO Bangkok | Copywriter |
| Thasorn boonyanate | BBDO Bangkok | Copywriter |
| Sorasart wisetsin | Film factory | Director |
| Apisit kampeck | film factory | Director |
Every year, more than 3,000 kids were born with cleft lips. As a result, they live their lives as outsiders from social. Friends dont want to smile to them. We created the world's first painted lips show, with the helps from famous make up artists, to let them be able to have the very first smile with friends and be in a school happily. The result after the show is amazing. On the spot, we noticed that all kids are now blend in, they started to play together. And the power of PR made us earn free media for 1.6 million USD and got wide coverage on Facebook and Instagram, hence the donation increased more than 200% which allow us to had cleft-lip operation for more than 1 thousand of kids.