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Grand Prix
Creative Effectiveness Spike
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Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
THE TEST DRIVE BILLBOARD
LAND ROVER PHILIPPINES
LAND ROVER EVOQUE 		Y&R SINGAPORE SINGAPORE
RIP CURL SEARCH GPS
RIP CURL
RIP CURL SEARCH GPS 		VML Sydney AUSTRALIA
SM ECOBAG CAMPAIGN - DUDE
SM PRIME HOLDINGS CORP.
SM SUPERMALLS 		MULLENLOWE PHILIPPINES Makati City THE PHILIPPINES
SURF LABAHAN
UNILEVER PHILIPPINES
DETERGENT 		MULLENLOWE PHILIPPINES Makati City THE PHILIPPINES
IMPOSSIBLE ORCHESTRA
DEPARTMENT OF FAHCSIA
CARE AWARE 		McCANN MELBOURNE AUSTRALIA
Short List
#MYFAMILYCAN
SPC ARDMONA
SPC PACKAGED FRUITS AND VEGETABLES 		LEO BURNETT MELBOURNE AUSTRALIA
Short List
#THISISMYNAME
MAXIS MOBILE SERVICES
MAXIS 		LEO BURNETT MALAYSIA Kuala Lumpur MALAYSIA
SAVE THE SUNDAE CONE
GOLDEN ARCHES RESTAURANT
McDONALD'S 		LEO BURNETT MALAYSIA Kuala Lumpur MALAYSIA
THE CODE WORD
BAYER
CANESTEN 		J. WALTER THOMPSON HONG KONG HONG KONG
NO CHILD BRIDES
CHILD SURVIVAL INDIA
CHILD SURVIVAL INDIA 		HAVAS WORLDWIDE INDIA Gurgaon INDIA
WHY? WHY NOT?
CLIMATE REALITY PROJECT
CLIMATE CHANGE 		GPY&R Sydney AUSTRALIA
WHERE ARE MY CHEEKS?! MOUTH WATERING, CHEEK-DROPPING DELICIOUS KUMAMOTO PRODUCE
KUMAMOTO PREFECTURAL GOVERNMENT
RED COLORED PRODUCE 		DENTSU PUBLIC RELATIONS Tokyo JAPAN
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN
FOUNDATION FOR WOMEN 		DENTSU ONE Bangkok THAILAND
MATSUKO-ROID
NATURAL EIGHT
MATSUKO DELUXE 		DENTSU INC. Tokyo JAPAN
SHRED
BANK OF NEW ZEALAND
HOME LOAN 		COLENSO BBDO Auckland NEW ZEALAND
Short List
BREAST CREAM
NEW ZEALAND BREAST CANCER FOUNDATION
BREAST CANCER AWARENESS 		COLENSO BBDO Auckland NEW ZEALAND
Short List
MISTAKES
NZ TRANSPORT AGENCY
ROAD SAFETY 		CLEMENGER BBDO WELLINGTON NEW ZEALAND

Creative Effectiveness Spike
SHARE THE LOAD
PROCTER & GAMBLE INDIA
ARIEL MATIC 		BBDO INDIA Mumbai INDIA
Grand Prix
TOUCH THE PICKLE
PROCTER & GAMBLE INDIA
WHISPER 		BBDO INDIA Mumbai INDIA
SOLDIER FOR WOMEN
PROCTER & GAMBLE INDIA
GILLETTE 		BBDO INDIA Mumbai INDIA
THE GRAZIA EXPERIMENT
PROCTER & GAMBLE INDIA
GILLETTE 		BBDO INDIA Mumbai INDIA
IT'S MORE FUN IN THE PHILIPPINES
THE PHILIPPINE DEPARTMENT OF TOURISM
THE PHILIPPINES 		BBDO GUERRERO Makati City THE PHILIPPINES

Creative Effectiveness Spike
THE PAINTED SMILE
OPERATION SMILE
OPERATION SMILE 		BBDO BANGKOK THAILAND
VISA THE VOICE
VISA INFORMATION SYSTEM (SHANGHAI)
CREIDT CARD 		BBDO AND PROXIMITY CHINA Shanghai CHINA
HOUSE OF LITTLE MOMENTS
UNI PRESIDENT
UNI NOODLE 		ADK TAIWAN Taipei CHINESE TAIPEI
Short List