Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
C02 Use of Mobile
GALAXY EMOJIS ALIVE SAMSUNG ELECTRONICS AUSTRALIA SAMSUNG GALAXY GS7	EDELMAN Sydney	AUSTRALIA
CELEBRITY ANNOUNCED HIS RETIREMENT TO SERVE IN MILITARY?! TENCENT WE FIRE	BLUEFOCUS DIGITAL Guangzhou	CHINA
C03 Use of Social Platforms
BOREDCAST DUNLOPILLO (MALAYSIA) SDN. BHD. DUNLOPILLO	GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur	MALAYSIA
APPMIXER DIANPING.COM DINE AND DASH SERVICE	W Shanghai	CHINA
THE CAMPAIGN AGAINST HAPPINESS SUNTORY HOLDINGS. HOME MADE STYLE (COCKTAIL)	HAKUHODO KETTLE Tokyo	JAPAN
LITTLE SPARK OF FORCE TO CHANGE THE WORLD TENCENT TENCENT CHARITY PLATFORM	TENCENT Shenzhen	CHINA
KNORR CHINA-A TASTE OF HOME KNORR SEASONING	ISOBAR CHINA GROUP Shanghai	CHINA
FINGER LICKING GOOD BIRDLAND (HONG KONG) KFC	OGILVY & MATHER GROUP HONG KONG	HONG KONG
THE BOYS PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA BONDS	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Bronze
ARTLOTTO E. ZOBEL FOUNDATION E. ZOBEL FOUNDATION	PUBLICIS JIMENEZBASIC Makati City	THE PHILIPPINES
THE STING CHALLENGE PEPSICO STING	BBDO PAKISTAN Lahore	PAKISTAN
TWEETING MACHINES GE AUSTRALIA CAREERS AT GE	CLEMENGER BBDO SYDNEY	AUSTRALIA	Short List
HELLO NZ TRANSPORT AGENCY ROAD SAFETY	CLEMENGER BBDO WELLINGTON	NEW ZEALAND	Short List
CASHING IN ON A MISSED CALL DELL INDIA DELL INSPIRON	MEDIACOM Bangalore	INDIA
DADS #SHARETHELOAD (CASE STUDY) PROCTER & GAMBLE INDIA ARIEL MATIC	BBDO INDIA Mumbai	INDIA
C04 Response / Real-time Activity
KFC’S HOT & CHEEZY BURGER KFC HOT AND CHEEZY BURGER	ENSEMBLE WORLDWIDE Petaling Jaya	MALAYSIA
HUNGERITHM MARS CHOCOLATE AUSTRALIA SNICKERS	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Bronze
HERSHEY'S HAPPYGRAMS THE HERSHEY COMPANY HERSHEY'S MILK CHOCOLATES	MRM//McCANN Singapore	SINGAPORE
DATA AUCTION VIRGIN MOBILE TELECOMMUNICATIONS	TBWA\SYDNEY	AUSTRALIA	Short List
INSIDE/OUT: THE WORLD'S FIRST PRODUCT LAUNCH IN VR ONEPLUS ONEPLUS 2	JACK MORTON WORLDWIDE Central Hong Kong	HONG KONG
CAMPBELL'S SOUPTUBE CAMPBELL ARNOTT'S FOOD	TKT SYDNEY	AUSTRALIA
GALAXY EMOJIS ALIVE SAMSUNG ELECTRONICS AUSTRALIA SAMSUNG GALAXY GS7	EDELMAN Sydney	AUSTRALIA
C05 Co-Creation & User Generated Content
MCWHOPPER BURGER KING FAST FOOD RESTAURANT	Y&R NZ Auckland	NEW ZEALAND	Gold Spike
THE BIG "OGIRI" FOR JAPAN BURGER KING JAPAN CO. BIG KING	DENTSU Y&R Tokyo	JAPAN
SANDWICH PORTRAITS MILKANA MILKANA CHEESE SLICE	PUBLICIS SHANGHAI	CHINA
#LOYALTYIS - GOLDEN CIRCLE 5TH ANNIVERSARY CAMPAIGN SHANGRI-LA HOTELS LUXURY HOTELS	DIGITASLBi Hong Kong	HONG KONG
OPEN ROAD PROJECT TOYOTA TOYOTA I-ROAD	DENTSU INC. Tokyo	JAPAN	Short List
GOTTA?GAG KIRIN BEER HYOKETSU	DENTSU INC. Tokyo	JAPAN
#BETHEIREYES SAMSUNG CSR	CHEIL HONG KONG	HONG KONG
REWORD HEADSPACE REWORD	LEO BURNETT MELBOURNE	AUSTRALIA	Short List
SECOND LIFE TOYS GREEN RIBBON PROJECT COMMITTEE ORGAN TRANSPLANT	DENTSU INC. Tokyo	JAPAN
THE LEVI’S CAMPAIGN THAT LEVI’S DIDN’T CREATE LEVI'S 501 JEANS	OMD CHINA Shanghai	CHINA
MAKE YOUR MAD AD OLX OLX	LEO BURNETT INDIA Mumbai	INDIA
DEFENDERJOURNEYS.COM LAND ROVER LAND ROVER DEFENDER	Y&R SINGAPORE	SINGAPORE
C06 Use of New Technology
TON-TON VOICE SUMO GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA REHABILITATION SERVICE	DENTSU INC. Tokyo	JAPAN
THE EMOTIONAL TRAILER MELBOURNE INTERNATIONAL FILM FESTIVAL MELBOURNE INTERNATIONAL FILM FESTIVAL	McCANN MELBOURNE	AUSTRALIA	Short List
GUM PLAY SUNSTAR GUM PLAY	PARTY Tokyo	JAPAN
STORY-LISTENING BOOK FROEBEL-KAN CO. PUBLICATION COMPANY	DENTSU INC. Tokyo	JAPAN
CARE COMMUNICATOR SPECIAL NURSING HOME FOR THE AGED HOHOEMINOSONO SPECIAL NURSING HOME HOHOEMINOSONO	DENTSU INC. Tokyo	JAPAN
KIT MAIL HOLOGRAM NESTLÉ JAPAN, JAPAN POST KIT KAT	J. WALTER THOMPSON JAPAN Tokyo	JAPAN
NO SALT RESTAURANT ISHII CLINIC ELECTRO ‘SALT-FLAVOURED’ FORK	J. WALTER THOMPSON JAPAN Tokyo	JAPAN
SINGING NATURE AVEX MANAGEMENT NEW MUSIC PROMOTION FOR SHINICHI OSAWA	J. WALTER THOMPSON JAPAN Tokyo	JAPAN
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR KT GIGA VR	CHEIL WORLDWIDE Seoul	SOUTH KOREA
BODY CONFESSION PHILIPS PHILIPS BRANDING CAMAPIGN	WWWINS ISOBAR TAIWAN	CHINESE TAIPEI
INTELLIGENT PARKING CHAIR NISSAN MOTOR CO. INTELLIGENT PARKING ASSIST	TBWA\HAKUHODO Tokyo	JAPAN
EVERY GREETING PASSED IT'S ECLIPSE! WRIGLEY JR. COMPANY ECLIPSE	ARTGITAL INTERACTIVE SOLUTIONS Taipei	CHINESE TAIPEI
PINK LIGHT CAMPAIGN BUSAN METROPOLITAN CITY BUSAN-GIMHAE LIGHT RAIL	DAEHONG COMMUNICATIONS Seoul	SOUTH KOREA
FORGETFUL DORY, UNFORGETTABLE MEMORIES THE WALT DISNEY MOVIE: FINDING DORY	DENTSU MEDIA THAILAND Bangkok	THAILAND
MAGIC MIRROR - GIRLS' EDUCATION DONATION CAMPAIGN CJ OLIVE YOUNG	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
DOVE CHOCOLATE PLEASURE ASMR MARS FOOD CHINA DOVE	BBDO/PROXIMITY CHINA Beijing	CHINA

C03 Use of Social Platforms
BOREDCAST
DUNLOPILLO (MALAYSIA) SDN. BHD. / DUNLOPILLO

GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur

MALAYSIA
APPMIXER
DIANPING.COM / DINE AND DASH SERVICE

W Shanghai

CHINA
THE CAMPAIGN AGAINST HAPPINESS
SUNTORY HOLDINGS. / HOME MADE STYLE (COCKTAIL)

HAKUHODO KETTLE Tokyo

JAPAN
LITTLE SPARK OF FORCE TO CHANGE THE WORLD
TENCENT / TENCENT CHARITY PLATFORM

TENCENT Shenzhen

CHINA
KNORR CHINA-A TASTE OF HOME
KNORR / SEASONING

ISOBAR CHINA GROUP Shanghai

CHINA
FINGER LICKING GOOD
BIRDLAND (HONG KONG) / KFC

OGILVY & MATHER GROUP HONG KONG

HONG KONG
THE BOYS
PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA / BONDS

CLEMENGER BBDO MELBOURNE

AUSTRALIA

Bronze
ARTLOTTO
E. ZOBEL FOUNDATION / E. ZOBEL FOUNDATION

PUBLICIS JIMENEZBASIC Makati City

THE PHILIPPINES
THE STING CHALLENGE
PEPSICO / STING

BBDO PAKISTAN Lahore

PAKISTAN
TWEETING MACHINES
GE AUSTRALIA / CAREERS AT GE

CLEMENGER BBDO SYDNEY

AUSTRALIA

Short List
HELLO
NZ TRANSPORT AGENCY / ROAD SAFETY

CLEMENGER BBDO WELLINGTON

NEW ZEALAND

Short List
CASHING IN ON A MISSED CALL
DELL INDIA / DELL INSPIRON

MEDIACOM Bangalore

INDIA
DADS #SHARETHELOAD (CASE STUDY)
PROCTER & GAMBLE INDIA / ARIEL MATIC

BBDO INDIA Mumbai

INDIA