| Title | HYPER KICK LADY |
| Brand | JOHNSON COMPANY |
| Product / Service | KWI REFRESH SPRAY |
| Category | A01. Fast Moving Consumer Goods |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Idea Creation | I&S BBDO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takeru Nagasaki | I&S BBDO inc. | Planner |
| Yoshihisa Ogata | I&S BBDO inc.e | Executive Creative Director |
| Kairi Manabe | I&S BBDO inc. | Creative Director |
| Mariko Tsutsumi | TAIYO KIKAKU co.,ltd. | Producer |
| Yuki Taninaka | TAIYO KIKAKU co.,ltd. | Production Manager |
| Akane Maekawa | TAIYO KIKAKU co.,ltd. | Production Manager |
| Shuhei Yamabe | TAIYO KIKAKU co.,ltd. | Director |
| Ryutaro Takahashi | Freelance | Lighting |
| Tatsuyuki Kozen | CRANK | Cameraman |
| Tatsuyuki Kozen | CRANK | colorist |
| Chie Okamoto | SUI | Art |
| Masayuki takazawa | I&S BBDO inc. | Account Executive |
| Shoichi Morishige | I&S BBDO inc. | Account Executive |
| Shinya Kiyokawa | invisible design lab | Sound Director |
| Akari Tatsumi | TAIYO KIKAKU co.,ltd. | Sound Engineer |
| Shuji Daito | TAIYO KIKAKU co.,ltd. | Editor |
| Yoshitoku Muraishi | Freelance | Gimmick |
| Yuki Maeda | Freelance | Tap Dancer |
| Satomi Chida | PR Times | PR Planner |
| Hidehumi Chida | PR Times | PR Planner |
| Keita Nagahara | Freelance | Casting |
| Kanon Miyahara | Tambourine Artists | actress |
| mahna mahna | Freelance | Stylist |
| Natsumi Tagashira | Freelance | Hair Artist |
| Mizuki Kawano | Freelance | narrator |
A story of a female employee suddenly knocking out her bosses and colleagues in the office one after the other with fierce kicks. But in the end, we find out that people were knocked down not because of her kicks, but by the bad smell coming from her feet.
We launched a video clip. With this video, we appealed the importance of freshening up your feet to Japanese business people in a very impactful manner.
This video struck a chord with Japanese office workers across the country instantly, and reached more than a million views and creating over 9500 shares. Furthermore, it became a hot topic in various media and generated over $1.3Million in PR value. As a result, online sales went up 570% after the launch of this campaign and “KIWI refresh spray” greatly succeeded in refreshing Japanese business workers. Of course, from the feet!
The work created to directly influence ongoing consumer behavior via a call-to-action or mechanism producing a measurable response.
We launched a video clip. With this video, we appealed the importance of freshening up your feet to Japanese business people in a very impactful manner.