Title | FORWARD THE CURE |
Brand | UHMPANG HOSPITAL FOUNDATION |
Product / Service | UHMPANG HOSPITAL FOUNDATION |
Category | F02. Low Budget Campaign |
Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Idea Creation | LEO BURNETT Bangkok, THAILAND |
Contributing | UHMPANG HOSPITAL FOUNDATION Tak, THAILAND |
Name | Company | Position |
---|---|---|
Skon Khanawuthikarn | The Leo Burnett Group Thailand | Creative Group Head |
Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
Chanyutt Boonyagate | The Leo Burnett Group Thailand | Executive Creative Director |
Skon Khanawuthikarn | The Leo Burnett Group Thailand | Creative Group Head |
Jakkaphong Kirdtongkum | The Leo Burnett Group Thailand | Copywriter |
Panjaporn Kruapanichwong | The Leo Burnett Group Thailand | Account Director |
Thanyaporn Teeraprapha | The Leo Burnett Group Thailand | Group Account Director |
Thawisawakorn Seangkaharat | The Leo Burnett Group Thailand | Editor |
Thanakorn Leeramass | The Leo Burnett Group Thailand | Editor |
“Forward the Cure” project designed medicine envelope for hospital patients and pharmacy’s customers that can be delivered back to Umpang hospital. The hospital, then, pass these meds on to its insufficient patients in need. The medicine envelope itself promoted our campaign to potential medicine donors. It makes medicine donation a much easier thing to do and generates a far more efficient way to recruit free meds for insufficient patients in need.
Over 100,000 packages of the Cure pack were produce with less than 6,000 US dollars. The average cost is only 0.067 dollar/person but the medicine sent back is priceless.
We created the “Forward the Cure” project, which began with a simple idea of forwarding unused medications to those in need. Started with the “Cure pack” which invites people to pass on their left over meds back to any hospitals or pharmacies that participate in the program.
The medicine has already helped over 25,000 insufficient patients.
“Forward the Cure” project designed medicine envelope for hospital patients and pharmacy’s customers that can be delivered back directly to Uhmpang hospital. The hospital, then, pass these meds on to its insufficient patients in need.
Uhmpang hospital, a poorly funded public hospital, is having a difficult time providing free medicines to its patients. Asking for a donation seems to be merely a short-term solution. We needed a sustaining platform idea to recruit free medicines from as many donors as possible. So we needed to come up with an easiest solution for people to send us their unused meds.