Title | SAFE&SOUND MUSIC PLAYER |
Brand | LMG INSURANCE |
Product / Service | ROAD SAFETY AWARENESS CAMPAIGN |
Category | C02. Use of Mobile |
Entrant | BBDO BANGKOK, THAILAND |
Idea Creation | BBDO BANGKOK, THAILAND |
Production | 1MOBY Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Suthisak Sucharittanonta | BBDO Bangkok | Chief Creative Officer |
Anuwat Nitipanont | BBDO Bangkok | Executive Creative Director |
Park Wannasiri | BBDO Bangkok | Creative Director |
Panupak Siripakdee | BBDO Bangkok | Art Director |
Kantapon Metheekul | BBDO Bangkok | Art Director |
Thiti Boonkerd | BBDO Bangkok | Copywriter |
Vachira Pashekrepapon | BBDO Bangkok | Copywriter |
Suphatcha Korcharoenkiat | BBDO Bangkok | Account Executive |
Kiatikun Siriwetchmongkolchai | BBDO Bangkok | Client Service Director |
Adisorn Atikomchakorn | BBDO Bangkok | Group Client Service Director |
Introducing SAFE & SOUND Music Player, The world’s first music app for pedestrians’ safer music experience. The built-in mode in music player app allows everyone to enjoy the music while also avoiding road accident. By integrating the Location Tracking feature, users can play their tunes right from the app and walk with their headphones on. When they approach main road or a rail track, where accidents mostly occur, the app will automatically lower the volume of the music to 70% and activating the microphone to allow the surrounding noise to come in by 30%. By doing so, people can be more aware of the surrounding, lowering the risk of accidents. For best music experience, by using smart speed tracking system, SAFE&SOUND mode will not be activated when user is on car or mass transit. The app is available for every music lovers to download on Google Play.
Introducing SAFE & SOUND Music Player, The world’s first music app for pedestrians’ safer music experience. The built-in mode in music player app allows everyone to enjoy the music while also avoiding road accident. By integrating the Location Tracking feature, users can play their tunes right from the app and walk with their headphones on. When they approach main road or a rail track, where accidents mostly occur, the app will automatically lower the volume of the music to 70% and activating the microphone to allow the surrounding noise to come in by 30%. By doing so, people can be more aware of the surrounding, lowering the risk of accidents. For best music experience, by using smart speed tracking system, SAFE&SOUND mode will not be activated when user is on car or mass transit. The app is available for every music lovers to download on Google Play.
Safe & Sound Music Player is appreciated by music lovers and significant public figures, including Bangkok Counselor, Thai artists, and journalist. The app has been activated more than 150,000 times since launched and still counting. And most importantly, people are currently listening to music safely 6,000 hours a day.
SAFE&SOUND MUSIC PLAYER IS THE MUSIC APP THAT WAS CREATED TO COMMUNICATE DIRECTLY TO PEOPLE IN THE CITY WHO LOVES TO LISTEN TO MUSIC, TO RAISE AWARENESS OF LMG'S ROAD SAFETY CAMPAIGN AMONG THEM
Introducing SAFE & SOUND Music Player, The world’s first music app for pedestrians’ safer music experience. The built-in mode in music player app allows everyone to enjoy the music while also avoiding road accident. By integrating the Location Tracking feature, users can play their tunes right from the app and walk with their headphones on. When they approach main road or a rail track, where accidents mostly occur, the app will automatically lower the volume of the music to 70% and activating the microphone to allow the surrounding noise to come in by 30%. By doing so, people can be more aware of the surrounding, lowering the risk of accidents. For best music experience, by using smart speed tracking system, SAFE&SOUND mode will not be activated when user is on car or mass transit. The app is available for every music lovers to download on Google Play.