Title | TRASH POOL |
Brand | SEA SHEPERD |
Product / Service | CHARITY / NGO DEFENDING OCEAN WILDLIFE WORLDWIDE |
Category | F02. Low Budget Campaign |
Entrant | FRED & FARID SHANGHAI, CHINA |
Idea Creation | FRED & FARID SHANGHAI, CHINA |
Media | FRED & FARID SHANGHAI, CHINA |
PR | FRED & FARID SHANGHAI, CHINA |
Production | FRED & FARID SHANGHAI, CHINA |
Contributing | SEA SHEPHERD Alexandria, USA |
Name | Company | Position |
---|---|---|
Adrien Goris | FRED & FARID | Copywriter |
Adrien Goris | FRED & FARID | Copywriter |
Adrien Goris | FRED & FARID | Art Director |
Issy Zheng | FRED & FARID | Art Director |
Guillaume Leroux | FRED & FARID | Brand strategist |
Patrice Chatelus | FRED & FARID | Director |
William Mazaud | FRED & FARID | Director |
Guillaume Leroux | FRED & FARID | Agency supervisor |
Solene Marce | FRED & FARID | Agency supervisor |
Alex Cornelissen | Sea Sheperd | Brand supervisor |
Michelle Mossfield | Sea Sheperd | Brand supervisor |
Nelli Huie | Sea Sheperd | Brand supervisor |
Fred & Farid | FRED & FARID | Chief creative officers |
Karim Naceur | FRED & FARID | Agency producer |
Leo Copet | FRED & FARID | Music supervisor |
Fred & Farid | FRED & FARID | Agency supervisor |
Feng Huang | FRED & FARID | Executive Creative Director |
Out of sight, out of mind: even if people know about the fact every year billions of pieces of plastic trash are thrown away, it still does not impact their daily life. It’s too far away, and that’s a problem. So we brought the problem to a local swimming pool, for the Earth Day, on April 22, 2016. Faced with the option of swimming in a pool full of plastic pollution, most people would choose not to enter the water. However, this is not an option extended to the many marine creatures who are forced to live in this kind of pollution everyday.
Less than 10K all the production has been made by our agency
Implementation: The stunt happened for the Earth Day, on April 22, at the swimming pool Georges Hermant (19th arrondissement, Paris); thanks to the help of Anne Hidalgo, the Mayor of Paris, supporting the initiative of Sea Shepherd Global. Timeline: For the Earth Day, on April 22, 2016 - The film has been released online the week after. Placement: Only one swimming pool in Paris for the stunt, Youtube & Facebook for the online video. Scale: Local for the stunt, global for the online video.
No one entered in the water to swim, over ten thousands pieces of plastic trash used for the swimming pool, millions of people reached online, increased donations & enrollment.
Sea Shepherd directly influenced ongoing consumer behaviour via Trashpool: Faced with the option of swimming in a pool full of plastic pollution, everyone chose not to enter the water. However, this is not an option extended to the many marine creatures who are forced to live in this kind of pollution everyday.
Data gathering: One million sea birds and 100,000 marine mammals are killed annually from plastic in our oceans. Enough plastic is thrown away each year to circle the earth four times. Target: Everyone should feel concerned about what’s happening in our oceans; plastic pollution is a massive issue endangering ocean wildlife. Relevance: We produced a stunt as a material for a social film; Youtube & Facebook are now a decade old, they are mainstream enough to have a broad demographic reach and so fill our objectives. Approach: For the Earth Day, on April 22, we shot Trashpool; a simple stunt inside a swimming pool (of course, supporting the initiative) with real people. Then our approach was to quickly edit the film and launch it on social media & video platforms (mainly Youtube & Facebook). Call to action: Donate to Sea Shepherd, or enroll and help for change