The Campaign

We create WWF Guilty Print Device, A device that will remind people about the excessive usage of paper that will damage the forest right before they are going to print their document. If they still want to print the document, they have to say sorry to the forest! Very Out Loud!! The voice sensor of the device will re-connect the electricity, so they can print their document.

Creative Execution

Implementation: We installed the device to the offices that have been registered on the website. Timeline: 3 months Placement: The prank videos are uploaded to WWF social media and YouTube. Offices that got pranked by us, can also put the video on their social media asset, as a proof that they have contributed in reducing excessive paper usage. Scale: Offices in some big cities in Indonesia

Results

WWF successfully makes employees around offices in Indonesia think twice before they print their documents

This piece of work effectively reduces deforestation by remind office people about the danger of excessive paper usage on the spot, right before they print their document

Target Audience: Office workers. Approach: We create BUZZ by putting some teaser film about office people saying sorry to the forest on WWF YouTube and social media, and attach a link that will lead people to WWF website. Once you click on the link and enter the website, people can see the prank video done by the WWF team around offices in Indonesia. If they want to have their office pranked by us, they can fill up the form, and WWF team will come and install the Guilty Print Device for free.