| Title | CARDS FOR HUMANITECH |
| Brand | J. WALTER THOMPSON PHILIPPINES |
| Product / Service | TEN TRENDS |
| Category | B02. Dimensional Mailings |
| Entrant | J. WALTER THOMPSON PHILIPPINES, THE PHILIPPINES |
| Idea Creation | J. WALTER THOMPSON PHILIPPINES, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Yuyu Yu | J. Walter Thompson Philippines | Senior Art Director |
| Albert Millar | J. Walter Thompson Philippines | Copywriter |
| Dave Ferrer | J. Walter Thompson Philippines | Executive Creative Director |
| Pam Garcia | J. Walter Thompson Philippines | Strategic Planning Director |
| Sam Zetha | J. Walter Thompson Philippines | Integrated Strategic Manager |
| Iya Forbes | J. Walter Thompson Philippines | Junior Planner |
To bring together humanity and technology in a low-cost invite, we turned a very popular “despicable” card game into a positivity-packed, interactive invite that immersed marketers in humanity-fuelled tech -- Cards For Humanitech.
The card sets were designed to portray optimistic and humorous scenarios; and we designed it with QR-tech that eventually led the player to a site where they learned more about humanity-fuelled tech trends and how to book a seminar.
The effort yielded a 150% increase in attendance of our targetted segment compared to previous years. This also opened doors to an influx of credential presentations for prospective clients and pitch invites for the agency.
This card set was sent to current and prospective clients to learn about the latest global JWT trends that would influence the marketing industry; and also as an invitation to book a special seminar for their companies.
We targeted a segment that yielded low attendance in our past events (millennials) and searched for pastimes they currently enjoyed (tabletop gaming).