Title | BARTIFICIAL INTELLIGENCE CARLSROID |
Brand | SUNTORY HOLDINGS |
Product / Service | CARLSBERG |
Category | B04. Use of Ambient Media: Large Scale |
Entrant | SUN-AD COMPANY Tokyo, JAPAN |
Idea Creation | SUN-AD COMPANY Tokyo, JAPAN |
Idea Creation 2 | YOMIKO ADVERTISING Tokyo, JAPAN |
Idea Creation 3 | MUSASHI WORKS Tokyo, JAPAN |
Production | TAIYO KIKAKU Tokyo, JAPAN |
Production 2 | CATERS Tochigi, JAPAN |
Contributing | AUTOMAGI Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
MARIKO TSUTSUMI | TAIYO KIKAKU co.,ltd. | Producer |
YURIYA EBINA | TAIYO KIKAKU co.,ltd. | Production Manager |
KIYOSHI OOMORI | SUN-AD Company Limited | Creative Director |
YUKARI OKA | Suntory Business Expert Limited | Creative Director |
AYAKA TANIGUCHI | Suntory Business Expert Limited | Creative Producer |
MASAYUKI YAMASAWA | YOMIKO Advertising,inc | Creative Director |
HIROSHI NAGANO | YOMIKO Advertising,inc | Copywriter |
NAOYA WADA | YOMIKO Advertising,inc | Planner |
MARIYA NUKATSUKA | YOMIKO Advertising,inc | Planner |
TATSUYA KITABAYASHI | MUSASHI WORKS INC. | Art Director |
YOHEI YAMADA | RIZING inc. | CG Designer |
TOMOHIKO OKUTSU | RIZING inc. | Retoucher |
NAOKI MINAMI | amana inc. | GR Producer |
SHUHEI YAMABE | TAIYO KIKAKU co.,ltd. | Director |
SINYA MATSUO | freelance | Director Of Photography |
RYOTA IZUMIYA | TAIYO KIKAKU co.,ltd. | Producer |
YUTAKA TANAKA | TAIYO KIKAKU co.,ltd. | WEB Producer |
TOMOAKI ENDO | TAIYO KIKAKU co.,ltd. | WEB Director |
NAMI KOUSAKA | TAIYO KIKAKU co.,ltd. | Production Manager |
MISATO MORIMOTO | TAIYO KIKAKU co.,ltd. | Production Manager |
KOJI SHIMIZU | Automagi.inc | A.I. Producer |
MASAKI OOHIRA | Automagi.inc | A.I. Engineer |
TAKASHI EGAWA | Automagi.inc | A.I. Engineer |
HIDETAKA SATO | Mikoshi co.,ltd. | Gaffer |
YOKO HATA | Aiin co.,ltd. | Music Producer |
TAKAYUKI SATO | freelance | Editor |
SHUHEI OHASHI | freelance | Editor |
HIROKAZU KAWAMOTO | VIDEO MIX LABO. Inc | Sound Mixer |
+Ring | TAIYO KIKAKU co.,ltd. | CG |
YUSUKE NAKAMURA | Suntory Business Expert Limited | Creative Producer |
Bartificial Intelligence (The intelligence rear at Bar), Carlsroid. Construction of conversation data obtained in bars. We made an A.I to input all the lessons that could be learned from the conversations at the bar. Such things can’t be found on Google. By outputting those data when there is an awkward pause in the talk, we aimed to break pauses and prove the importance of conversations at the bar.
June 12th, 2016, the event was held at the bar in Shinjuku, Tokyo. Twenty teams, total of 35 “Social Awkward” participated this event. Carlsroid is now in the process of customization and mass-production to be installed at various bars.
During 4 hours of event, there were 52 times of awkward pauses. That is, in calculation, people are having awkward pauses once in every 4.6 minutes. But, Carlsroid were able to defeat the silence most of the times, and 87% of the participants answered “Had good time drinking without the stress of awkward pauses”.
This was promoted in limited space at the bar directly to people who categorized as “Social Awkward”.
The target is the youth who admit themselves as a “Social Awkward”. By conquering the fear of awkward pauses, and the resistance of having conversation at the bar, resulted in gaining Carlsberg brand royalty.