|Brand||CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING|
|Product / Service||CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING|
|Category||C02. Use of Mobile|
|Idea Creation||TBWA\SHANGHAI, CHINA|
|Media||DOINGFILMS Shanghai, CHINA|
|Production||DOINGFILMS Shanghai, CHINA|
|Nils Andersson||TBWA\ Greater China||President & CCO|
|Ronnie Wu||TBWA\ Shanghai||Executive Creative Director|
|Jason Jin||TBWA\ Shanghai||Group Creative Director|
|Tony Fan||TBWA\ Shanghai||Art Director|
|Zizi Shi||TBWA\ Shanghai||Art Director|
|Goodman Law||TBWA\ Shanghai||Art Director|
|Xiaoliu Yang||TBWA\ Shanghai||Copywriter|
|Gao Han||TBWA\ Shanghai||Copywriter|
|Meng Yang||TBWA\ Shanghai||Editor|
|Xinyu Wang||TBWA\ Shanghai||Business Director|
|Milo Chao||TBWA\ Shanghai||Chief Strategy Officer|
|Victor Hu||TBWA\ Shanghai||Photographer|
Today Emoji icons are used to communicate everywhere online. So we used this trend to use them in a new way. Creating a complete interactive series, called sign emoji. Now whenever we send out a hand gesture, we can learn how to sign too.
We invited sign language teachers to co-create the sign emoji icons. Then, we distributed them through social media platforms, where anyone could download them for free. When typing a message, a corresponding sign emoji popped up, to replace the word you were typing.
Within a few months, the sign emoji series was downloaded more than 850,000 times, more people began to understand and sign. Helping China start to learn a new language.
In China, there are more than 20.5 million hearing and speech-impaired people. They yearn to communicate with all of us. However, most of us don’t understand their language, simply because we haven’t learnt it. Less than 5% of the population knows how to use sign language. So, how can we help the country truly embrace sign?
More deaf people who yearn for someone willing to communicate with them. But for people without hearing disorders, sign language can be difficult to learn which explains why only less than 5% of Chinese know how to use sign language. How can we make it easier for the public to learn sign language? More and more people in China are using emoji to communicate. we can leverage this trend to make emoji an interactive but also informative language.