| Title | WATER BILL |
| Brand | MAYNILAD WATER SERVICES |
| Product / Service | MAYNILAD WATER SERVICES |
| Category | B05. Use of Print or Standard Outdoor |
| Entrant | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Idea Creation | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Gigi Lee | Y&R Malaysia | Chief Creative Officer |
| Y&R Malaysia | Y&R Malaysia | Creative Director |
| Badong Abesamis | Y&R Philippines | Chief Creative Officer |
| Herbert Hernandez | Y&R Philippines | Executive Creative Director |
| Sandy Salurio | Y&R Philippines | Executive Art Director |
| Tris Mateo-Ferrer | Y&R Philippines | Associate Creative Director |
| Fle Villagracia | Y&R Philippines | Art Director |
| Carlos Averion | Y&R Philippines | Studio Head |
| Marcus Rebeschini | Y&R Asia | Chief Creative Office - Asia |
| Karl Nylander | Y&R Philippines | Art Director |
| Jon Salutal | Y&R Philippines | Art Director |
| Az Talal | Y&R Philippines | Copywriter |
| Gra Benesa | Y&R Philippines | Associate Creative Director |
| Marco Dimaano | Y&R Philippines | Associate Creative Director |
| Troi Torres | Y&R Philippines | Programmer |
| Ags Chuapoco | Y&R Philippines | Business Unit Director |
| Kat Camus | Y&R Philippines | Account Manager |
| Tin Reyes | Y&R Philippines | Account Manager |
And so the company decided to translate the data to terms they'd easily understand. So consumption was described in infographics. To engage the subscribers even more, Maynilad added interesting details to the pictures.
The infographic bill was sent out in 2015. Its latest delivery was in August 2016.
The idea resulted in a drop in the average monthly consumption of water by 11%.
Using the water bill as Direct piece, the idea called the consumer to action: save the precious resource (which they did).
Using the water bill as Direct piece, the idea was sent to big consumers of water. Finally making a call to save water, the bill drove them to a website where they could get tips on how to do so.