Title | MAKE YOUR MAD AD |
Brand | OLX |
Product / Service | OLX |
Category | A03. Video / Moving Image |
Entrant | LEO BURNETT INDIA Mumbai, INDIA |
Idea Creation | LEO BURNETT INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Saurabh Varma | Leo Burnett | Chief Executive Officer - South Asia |
Raj Deepak Das | Leo Burnett | Chief Creative Officer |
Alok Mathkar | Indigo Consulting | Senior Developer |
Gunjan Poddar | Leo Burnett | Creative Director |
Ravpreet Ganesh | Leo Burnett | Executive Vice President |
Ashish Sharma | Leo Burnett | Copywriter |
Arzan Antia | Leo Burnett | Copywriter |
Himanish Ashar | Leo Burnett | Copywriter |
Sriram Iyer | Leo Burnett | Copywriter |
Nitin Menon | Leo Burnett | Copywriter |
Geo Joseph | Leo Burnett | Copywriter |
Sangeet Bhatia | Leo Burnett | Brand Director |
Yatin Gupta | Leo Burnett | Account Director - Digital |
Chandresh Vij | Leo Burnett | Project Manager |
Murtuza Kantiawala | Leo Burnett | VP - Project Management |
Mahesh Patil | Indigo Consulting | Chief Technology Officer |
Snehal Thube | Indigo Consulting | Developer - Backend |
Dinseh Belakare | Indigo Consulting | Developer - Backend |
Sulaman Wadiwala | Indigo Consulting | Developer - HTML |
Ratnaprabha Handikherkar | Indigo Consulting | Developer - HTML |
Krishna Shukla | Leo Burnett | Editor |
Dilip Kumar | Leo Burnett | Editor |
Shouvik Basu | 10 Films | Executive Producer |
Raylin Valles | 10 Films | Creative Producer |
Nikhil Rajani | 10 Films | Director |
Chintan Thakkar | 10 Films | Associate Producer |
Hrishabh Dubey | 10 Films | Assistant Director |
Every year, big brands push in a lot of money to sell their products through television commercials. Now sellers at home don’t necessarily have the same bandwidth when it comes to selling their used goods. So OLX found a way for them to make their own commercials, from the comforts of their home. ‘Make-Your-Mad Ads’ is an online platform from OLX, where sellers can sell their second-hand products with the help of 10 quirky characters and their countless combinations. All they needed to do was to visit makeyourad.olx.in, upload pictures of their product, choose a character along with other specifications and let the platform generate a personalized ad with their product at the center. A mad ad, which they can then share across social media platforms and send the word out in a uniquely crazy way.
OLX launched ‘Make-Your-Mad Ad’ by introducing to the world the 10 quirky characters that will help sell the used products, on social media with #OLXMadAds. Each character had a quirky sales pitch telling sellers why they should pick them to sell a product. Once users visited makeyourad.olx.in, all they had to was to pick a character from a madcap bunch of 10. Then, upload a picture of their product, select the product, specify the color along with price and other details. And in a click of a button, the platform went through countless combinations to whip up a one-in-a-million personalized mad ad, just for them. To be more precise, we created a pool of 4000 videos that gave users millions of permutations and combinations to play with to create their mad ad. All they had to do was share it across their social platforms like Facebook, Twitter, Instagram and so on, and let the Mad Ad do the rest. OLX ‘Make-Your-Mad Ad’ combined the need for sellers to stand out with the undying demand for interesting content online. This fun platform gave sellers an opportunity to get a quirky character from a bunch of ten, each with their unique brand identity, to endorse and sell their product, without shelling out a single penny. While making selling engaging and entertaining at the same time.
Website URL | Social Media URL | Social Media URL | Social Media URL | Additional URL | Additional URL