JEJU FLYING BIKE VR

TitleJEJU FLYING BIKE VR
BrandINNISFREE
Product / ServiceINNISFREE VR BRAND CONTENT
CategoryC02. Rich Media
EntrantPOSTVISUAL Seoul, SOUTH KOREA
Idea Creation POSTVISUAL Seoul, SOUTH KOREA
Production POSTVISUAL Seoul, SOUTH KOREA

Credits

Name Company Position
Euna Seol Postvisual Chief Creative Officer
Hyunbok Jung Postvisual Executive Creative Director
Seolbreak Shon Postvisual Technical Director
Taebong Kim Postvisual Art Director
Wonha Hwang Postvisual Copywriter
Minjoon Cho Postvisual Graphic Designer
Jihyun Park Postvisual Assistant Desginer
Sunguk Kim Postvisual Film Director
Minsang Yi Postvisual Film Producer
Hyunjoo Kim Postvisual Motion Graphic Designer
Kangrok Kim Postvisual Motion Graphic Designer
Myungsoo Kim Postvisual Project Manager
Geonhee Park Postvisual Account Manager
Team 'Weno' Weno Computer Graphic
Team 'Drone Orange' Drone Orange VR Photography
Team 'People Do Media Art' People Do Media Art Hardware Designer
Ae Ran Koo innisfree Marketing Director
Jiseon Kim innisfree Digital Marketing Manager

The Campaign

[Jeju Flying Bike, Feel 1650km² mother nature of Jeju Island in 16.5m² Shanghai space in VR] innisfree, naturalism-oriented cosmetic, was born in Korea and now expanding into the global market. Just in time, innisfree gets a chance to open the store at Shanghai Disneyland. Within the only 16.5m² given space, Jeju Flying Bike VR content enabled consumer teleporting to the 1650km² Jeju Island; vividly experiencing the brand story in the homeland of Innisfree’s natural ingredients.

Creative Execution

[Experience the island of innisfree, Jeju in Shanghai Disneyland] VR experience zone installed on the Jeju Island miniature identical to the actual size & image, consumers ride in flying bike and teleport to Jeju Island in VR. Not just enjoying watching the 360-degree video of Jeju scenery, the content contains speed effects and interaction to make the experience more vivid and so real. For example, when consumer accelerates the pedal, the VR content also speeds up. Using eye-tracking, they can interact with scenery in VR and collect the natural energies/ingredients while they are pedaling and flying over to the places like green team farm, canola flower land, and nutmeg forest. innisfree cosmetics is made with natural ingredients from these locations. With interactive play, Jeju Flying Bike VR content lets customers easily understand the brand essence, innisfree = pure Jeju. [Enduring tough work to become the first & the best] To film alive nature in Jeju, we created VR drone camera in-house so we can make a VR video of the clean blue sky in Jeju and places where a human cannot easily walk-in. We also developed an interactive system in-house that reacts to user's eye-contact and pedal movements. Spending about three months in the production process, combined with physical movement and the latest digital technology, a.k.a phygital VR content was born. This opened up a new way of brand communication in cosmetic. After Shanghai Disneyland innisfree store launch, Jeju Flying Bike VR project continued and expanded to innisfree main brand events. Now, the VR content is used as the main innisfree brand communication tool. At innisfree Playgreen Festival in Shanghai & innisfree Hankie Cinema in Seoul, many innisfree fans had a chance to experience the Jeju Flying Bike and teleport to the Jeju Island and vividly enjoy the brand story.

Links

Additional URL   |   Additional URL