The Campaign

In China, about 2 million children have been missing for many years. Their parents have never given up looking for them. The parents still rely on the childhood photos to look for them, but missing children’s faces have drastically changed as they age. So our idea was born. Create the current faces of missing children. Based on the surviving photos of missing children, we create computer avatar models. With the help of experts, we combine the facial information and DNA of their parents with the growth algorithm of children, to simulate the change of children’s faces scientifically. The current appearance of the missing children would be accurately created. We use them to replace the old posters. More and more current versions of the missing children are produced. Now the parents can rely on these current face models of missing children to search for them accurately.

Creative Execution

Based on the surviving photos of missing children, we create computer avatar models. With the help of experts ?ENT experts, genealogist and osteologists?, we combine the facial information and DNA of their parents with the growth algorithm of children, to simulate the change of children’s faces scientifically. The appearance of the grown children would be accurately created. They are 3D models of how the faces should look right now. We use them to create new missing posters. More and more current versions of the missing children are produced. 2015 Sep 15th, we launched this campaign in 45 cities of China such as Shanghai, Beijing, Shenyang…We used them to replace the old posters. Now the parents can rely on these current face models of missing children to search for them.