Title | BUYLIGHT, THE INSTANT BUY BANNER BY TOKOPEDIA |
Brand | TOKOPEDIA |
Product / Service | TOKOPEDIA |
Category | E03. Innovative Use of Technology |
Entrant | IRIS WORLDWIDE INDONESIA Jakarta, INDONESIA |
Idea Creation | IRIS WORLDWIDE INDONESIA Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Cecilia Kineta Firgo | Iris Worldwide | Art Director |
Kevin Larken | Iris Worlwide | Creative Director |
Mario | Big in Digital | Technology Director |
Oni Marbun | Iris Worldwide | Account Director |
Devi Lia Rinada | Iris Worldwide | Account Executive |
Poerwono | Iris Worldwide | Agency Producer |
Millennials in Indonesia are very craft-oriented people. They love to make things, which means that they spend lots of time with online tutorials. But often, they don’t have the materials needed to make what they want. This created a great opportunity to help consumers find what they needed on tokopedia. Online banners are often an annoyance. However, with the Buylight Instant Buy Banner, all people have to do is highlight a item on the page and the banner will automatically search for that item on tokopedia and return a list of results. From the banner they can instantly buy what they need.
The banner took 2 weeks for programmers to develop in conjunction with tokopedia engineers and our partner website engineers. Beta testing lasted another 2 weeks to ensure that the code would run flawlessly across the different sites and browsers.
Website URL | Website URL | Website URL | Supporting Webpage