BUYLIGHT, THE INSTANT BUY BANNER BY TOKOPEDIA

TitleBUYLIGHT, THE INSTANT BUY BANNER BY TOKOPEDIA
BrandTOKOPEDIA
Product / ServiceTOKOPEDIA
CategoryE03. Innovative Use of Technology
EntrantIRIS WORLDWIDE INDONESIA Jakarta, INDONESIA
Idea Creation IRIS WORLDWIDE INDONESIA Jakarta, INDONESIA

Credits

Name Company Position
Cecilia Kineta Firgo Iris Worldwide Art Director
Kevin Larken Iris Worlwide Creative Director
Mario Big in Digital Technology Director
Oni Marbun Iris Worldwide Account Director
Devi Lia Rinada Iris Worldwide Account Executive
Poerwono Iris Worldwide Agency Producer

The Campaign

Millennials in Indonesia are very craft-oriented people. They love to make things, which means that they spend lots of time with online tutorials. But often, they don’t have the materials needed to make what they want. This created a great opportunity to help consumers find what they needed on tokopedia. Online banners are often an annoyance. However, with the Buylight Instant Buy Banner, all people have to do is highlight a item on the page and the banner will automatically search for that item on tokopedia and return a list of results. From the banner they can instantly buy what they need.

Creative Execution

The banner took 2 weeks for programmers to develop in conjunction with tokopedia engineers and our partner website engineers. Beta testing lasted another 2 weeks to ensure that the code would run flawlessly across the different sites and browsers.

Links

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