Title | BRAINBAND |
Brand | SAMSUNG AUSTRALIA |
Product / Service | SAMSUNG BRAINBAND |
Category | D01. Curation of Data |
Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
Idea Creation | LEO BURNETT SYDNEY, AUSTRALIA |
Media | STARCOM MEDIAVEST GROUP Sydney, AUSTRALIA |
PR | EDELMAN Sydney, AUSTRALIA |
Production | LEO BURNETT SYDNEY, AUSTRALIA |
Production 2 | THE POOL COLLECTIVE Sydney, AUSTRALIA |
Production 3 | WE LOVE JAM Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Janifer Wong | Leo Burnett | Digital Designer |
Ben Greenfield | Leo Burnett | 3D Retoucher |
Mark Tutssel | Leo Burnett Worldwide | Global Chief Creative Officer |
Grant McAloon | Leo Burnett | Executive Creative Director |
Vince Lagana | Leo Burnett | Executive Creative Director |
Scott Huebscher | Leo Burnett | Creative Director |
Nils Eberhardt | Leo Burnett | Senior Art Director |
Dave Govier | Leo Burnett | Senior Copywriter |
Laurent Marcus | Leo Burnett | Executive Producer |
Cassie Collin | Leo Burnett | Integrated Producer |
Amanda Quested | Leo Burnett | Head of Client Service |
Emily Taylor | Leo Burnett | Planning Director |
Natalie Tay-Uceda | Leo Burnett | Senior Account Director |
Brendan Swansborough | Leo Burnett | Senior Account Director |
Willy Bernardoff | Leo Burnett | Editor |
Chris Ireland | The Pool Collective | Director |
Petrea Lambert | The Pool Collective | Producer |
Cameron Gray | The Pool Collective | Producer |
Chris Baron | The Hive | Editor |
Kathryn Browne | Edelman Australia | Account Director |
Debra Hole | Edelman Australia | Media Strategist |
Scott Glitz | Starcom MediaVest Group | Senior Digital Manager |
Nicola Yuille | Starcom MediaVest Group | Digital Planner |
Shane Vancuylenberg | We Love Jam | Audio Engineer |
Jared Underwood | We Love Jam | Music Composer |
Brett Turnbull | Samsung Australia | Head of Digital |
Philip Newton | Samsung Australia | VP Marketing |
Byounghye Bonnie Nah | Samsung Australia | Brand Strategy Group |
Shaneez Johnston | Samsung Australia | Head of Corporate & Public Affairs |
Damian Galvin | Leo Burnett | Art Director |
Curt McDonald | Leo Burnett | Copywriter |
We created the brainBAND – a wearable headband that uses custom built mobile technology to measure the force of a concussion in sport and immediately relay this data to referees, coaches and medics via an app on connected devices: wearable tech, smartphone and tablet. As well as measuring the g-force of the impact, brainBAND features LED’s to warn team-mates – yellow, orange and red, meaning a player should be taken off immediately. All data is logged so that over time, players have a complete picture of the forces their brain has been put under. Developed alongside neuroscientists, engineers and international rugby star Izzy Folau, the brainBAND is a powerful new tool for shining a light on the dangers of concussion and reducing injury at every level of the game. As a world-first technology, the brainBAND is an important contribution to Samsung’s strategy as innovators and solvers of meaningful human problems.
• Implementation We designed and created the brainBAND, showcasing its development via a series of online documentaries. A PR campaign was undertaken in partnership with Australian rugby star Izzy Folau, who promoted and distributed it to selected rugby teams in Sydney. Other Australian sports stars helped promote awareness, gaining exposure in news and social media nationally and globally. • Timeline The project began in July 2015 and was launched in March 2016. • Brand Revelance As a world-first technology, brainBAND is an important contribution to Samsung’s reputation as innovators and creators of technology with a human purpose. • Materials, Style Elements, Design Choices Custom built mobile technology featuring gyroscopes and accelerometers, housed in a wearable rubber headband. The unit needed to be simple and seamless enough to be used on the pitch by players and staff in real time – and stylish enough for players at all levels.
Website URL | Social Media URL | Video URL